Professional sports teams are some of the most exciting brands to watch on social media. They have a perfect recipe for great content – interesting characters, dramatic storylines and a super visual product.
Now, we want to know, who are the best teams in Major League Soccer? Scroll to see our top picks, and vote in the poll to determine who will rank our list of the best pro sports teams on social media!
Who’s your favorite MLS team on social media?
— Libris (@getlibris) November 3, 2017
Did we leave out your favorite team? Vote for a wildcard by tweeting @getlibris!
The Best MLS Teams on Social Media
The Seattle Sounders have incredible photography and video. They know what performs best on each platform, and they tailor their content accordingly. Not only does this help their content stand out, but it also gives the team a broader range of ways to use their visual assets.
On Twitter, their stunning photos have a consistent look and feel. Plus, the images focus on the emotion, rather than just the game action, bringing you closer to the players.
On Instagram, the team is using vertical photos and videos – a great way to take up more real estate in your feed – like the eye-catching animated video below.
— Seattle Sounders FC (@SoundersFC) October 16, 2017
New York Red Bulls
The New York Red Bulls are creating binge-worthy content their fans are sure to love. They are giving fans exactly what no other outlet can give them – access.
Their series, “All Access,” is exactly that – a behind the scenes pass that takes fans to warm-ups, to the field, to the post-game huddle and more. They’re packed with soundbites from the players and the coaches. These videos give you a comprehensive look at the game that you just couldn’t get anywhere else.
The Red Bulls also produce very personal stories about their players. Watching the five-part series, “Going Home with Luis Robles,” is like watching a short documentary film with the cool factor of MTV Cribs.
LA Galaxy does a fantastic job creating branded video series.
The team’s “Monthly Mixtape” series is a fresh take on a highlight reel. The videos string together behind the scenes clips of the team and the best game action moments of the month, in a format that feels more like a music video.
The team also produces a series of profiles called, “The Road to Los Angeles.” These videos use a simple white background so you focus on the story of the person interviewed. Each video shares one person’s journey to LA, whether it’s a star Galaxy player or a young player with a dream.
Both series are sponsored by Chevrolet, so they not only resonate with fans, but they generate revenue for the team, as well.
From Mexico City to Los Angeles: the story of @OficialGio.
— LA Galaxy (@LAGalaxy) October 16, 2017
New York City FC
New York City FC does a great job of getting fans involved in the team’s content. The team’s Twitter account is a two-way street. After every game, they invite fans to submit questions for Coach Patrick Vieira to answer in a video interview.
Other videos feature players talking straight to the camera – directly to the fans.
Fans love to feel like they’re a part of something, and NYCFC makes fans feel like they’re part of the conversation.
— New York City FC (@NYCFC) October 15, 2017
— New York City FC (@NYCFC) October 1, 2017
— New York City FC (@NYCFC) October 31, 2017
Cover photo by Jane Gershovich, Seattle Sounders.