Professional sports teams are some of the most exciting brands to follow on social media. They’re sharing eye-catching GIFs, photos and videos, they’re experimenting with cutting-edge formats, and they’re convincing fans to slow their scroll.
But who are the best pro sports teams on social media? We want to get to the bottom of this. So far, we’ve broken down the best social media teams in the NFL and the NBA.
Now, we want to know, who are the best social media teams in major league baseball? Scroll to see our top picks!
Who’s your top pick in the MLB?
Which #MLB team has the best social media? ⚾️ #smsports #sportsbiz More: https://t.co/ZDX5uOFrWZ
— Libris (@getlibris) October 23, 2017
Which #MLB team has the best social media? ⚾️ #smsports #sportsbiz More: https://t.co/ZDX5uOFrWZ
— Libris (@getlibris) October 23, 2017
Did we leave out your favorite team? Vote for a wildcard by tweeting @psforbrands!
The Best MLB Teams on Social Media
LA Dodgers
The Dodgers know what content works best on each platform, and they tailor their storytelling to play to each platforms’ strengths.
For example, they start Instagram slideshows with an eye-catching photo and invite you to swipe to go deeper with the content. Swiping from the score update leads you to a highlight video, and swiping again leads you to in-depth game notes.
Plus, they cross-promote their social media channels, driving fans from Instagram to Facebook Live.
Follow the Dodgers on Instagram | Twitter | Facebook
Houston Astros
As the Astros clinched their first World Series title, they were winning on social media with their “Earn History” campaign. They used branded graphics and motion graphics, and tailored the content to perform well on each platform.
Even when they don’t use a graphic, they add a subtle branded watermark to their photos. The consistent branding makes their posts feel like they’re a part of one cohesive narrative.
Follow the Astros on Instagram | Facebook | Twitter
Chicago Cubs
Long before the Cubs broke the curse, they had already created a winning team on social media. The team used social media to shift the narrative from loveable losers to underdogs on the greatest journey in sports.
The team’s social media accounts have a distinctive voice – the voice of a loyal Cubs fan.
One at a time. #FlyTheW pic.twitter.com/8AXd7vlDBO
— Chicago Cubs (@Cubs) October 19, 2017
We’ll see you for Game 5. #FlyTheW pic.twitter.com/AY1gpXUjjJ
— Chicago Cubs (@Cubs) October 19, 2017
Follow the Cubs on Twitter | Facebook | Instagram
New York Yankees
The New York Yankees know how to engage fans with compelling stories and make them feel like they’re a part of history. As the Yankees surprised everyone with a strong postseason in 2017, their fans rallied around the Baby Bombers, rose for the Judge, and threw out the thumbs-down to show their pinstripe pride.
This place is going wild and the Baby Bombers are loving it. Let’s GO! pic.twitter.com/FnkN8cHIMm
— New York Yankees (@Yankees) October 18, 2017
ALLLLLL RIIIIIIIIIIIIISE!!!!!!
3-RUN SHOT FOR AARON JAMES JUDGE AND THIS PLACE IS LOUDDDDDDD! pic.twitter.com/C2r57I7AMn
— New York Yankees (@Yankees) October 17, 2017
Yankees fans > Everyone else. #PinstripePride pic.twitter.com/dczTYCil9L
— New York Yankees (@Yankees) October 18, 2017
Follow the Yankees on Twitter | Instagram | Facebook
Atlanta Braves
The Braves are one of the most storied teams in baseball, and that’s clear in their social media. They know what resonates with their fans, from messages of gratitude to throwback photos and video clips.
25 years ago today: Sid slid. #ChopOn pic.twitter.com/1BdlwMz8gT
— Atlanta Braves (@Braves) October 14, 2017
Follow the Braves on Instagram | Twitter | Facebook
St. Louis Cardinals
The St. Louis Cardinals divide up their content into three different buckets: brand journalism, brand entertainment and brand engagement. They not only cover the team, but they also create content that entertains fans and encourages them to get involved.
One of the Cardinals’ most popular brand engagement campaigns was when they invited fans to print their own flat Stan the Man to convince the President that team legend Stan Musial deserved the Presidential Medal of Freedom.
Follow the Cardinals on Instagram | Twitter | Facebook
Cleveland Indians
The Cleveland Indians do a fantastic job of sharing content from their fans and showing off their fans’ personalities. Plus, they respond to tweets and engage with their fans. It makes their feed relatable and fun.
He’s a good dog, RJ.
We’re sure @Lindor12BC and Paco agree. pic.twitter.com/EdQQ30WMi8
— Cleveland Indians (@Indians) October 18, 2017
Follow the Indians on Facebook | Instagram | Twitter
Colorado Rockies
The Colorado Rockies use their social media channels to give fans content they couldn’t get anywhere else. They use a real-time photo workflow to get photos from the field to social media during games. Plus, they have a unique voice they use to build strong connections with fans.
Not to mention, they’ve helped spark some of the best viral Twitter battles of all time, including a Twitter snowball fight and a singalong to “Total Eclipse of the Heart.”
Game faces, baby.#Rocktober ️ pic.twitter.com/ZaRa1zKRbu
— Colorado Rockies (@Rockies) October 5, 2017
On a scale of to to to to , how are you feeling right now? Don’t forget to enjoy the moment!#Rocktober pic.twitter.com/210rdKxsMQ
— Colorado Rockies (@Rockies) October 4, 2017
Snowball fight anyone? pic.twitter.com/ETMaOJCJ6A
— Colorado Rockies (@Rockies) January 5, 2017
Follow the Rockies on Twitter | Instagram | Facebook
Cover photo by Matt Dirksen, Colorado Rockies.
