PhotoShelter Blog
How to Increase Your DAM’s ROI: Maximizing Your Brand’s Content Library
Digital asset management (DAM) empowers brands to get a higher return on investment from their media libraries. A new survey of our clients across all different industries shows that PhotoShelter for Brands has helped teams save time, cut costs and get more from their photos, videos, and more. The survey reveals: 70% of teams wasted time […]
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Social Media & Content Distribution
How to Ace Your Next Back-to-School Campaign
If America’s college and university back-to-school campaigns were given honorary distinctions based on creativity, Utah Valley University‘s impressive 2021 marketing campaign would graduate summa cum laude, no doubt. The green-themed captivating marketing campaign left a lasting impression on not only students, faculty members, and alumni, but visitors statewide and beyond. In a live webinar session, […]
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Social Media & Content Distribution
Empowering Your School With A Powerful Editorial Calendar
University creatives and higher education marketers… this one’s for you! It doesn’t matter where you work on campus—whether it’s admissions, student life, or athletics, visual storytelling is essential for driving meaningful interaction with staff, alumni, current students, and prospective students. When your school doesn’t have a long term visual storytelling strategy, content marketing becomes reactive. […]
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Social Media & Content Distribution
How Sports and Tech Are Evolving And Driving Fan Engagement in Europe
The fast-paced sports industry has seen a transformation in the last few years thanks partly to new innovations in technology. Whether these technological advancements are applied at the stadium, such as the use of virtual reality and AI-powered immersive experiences, or off the pitch like advancements in streaming services, sports brands and organisations are tapping […]
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Social Media & Content Distribution
The Best Fashion Brands to Follow on Social
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Social Media & Content Distribution
5 HBCUs That Shine a Light on Black History in Everyday Content
Tougaloo College How did Tougaloo College, a small, private HBCU on the edge of Jackson, Mississippi become a hub and a refuge for civil rights activism? An interracial abolitionist Christian group, the American Missionary Association (AMA), believed education was the key to freedom for enslaved people. In 1869, they bought a 5-acre plantation and established […]
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Social Media & Content Distribution
5 European Wellness and Fitness Brands Using Social Media to Build Communities
If there’s something that we’ve all become more familiar with in the last couple of years, it’s the importance of practising wellness and self-care as part of living more balanced lives. For some this may mean going for a walk in nature, catching up with friends, going to the gym or joining a local volunteering […]
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Social Media & Content Distribution
Do More With Your Content Marketing Strategy, DAM It!
Want to elongate the life of your creative content and increase its ROI? Get some DAM help! Make content the profit center of your business and learn how to build authentic audiences and relationships with content marketing.
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Social Media & Content Distribution
4 Ways European Sports Teams Tackle Fan Engagement with Digital Asset Management
Sports fans around the world have an insatiable demand for content, they want to know everything about their favourite teams as quickly as possible. From score updates during the game to behind-the-scenes stories about the players, teams are constantly creating photos, videos, GIFs, graphics and more to engage their fans. When it comes to European […]
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Social Media & Content Distribution
Real Talk: Social Media Best Practices
We’re gearing up for another Real Talk. If you haven’t heard, we started a series of informal Zoom chats, where members of our Slack community can network and meet fellow creatives, no matter where you are. Join us for our next Real Talk session on Friday, September 24 at 12pm ET, when we’ll be chatting […]
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