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New Guide: Visual Storytelling for Healthcare Marketers

  • 2 minute read
  • 1.6K views
  • Deborah Block

Marketers know that compelling visual content has the power to inspire, entertain and educate their followers. On top of that, content-hungry audiences expect top-notch visuals from the brands and institutions they love. This means marketers must deliver in a big way — and the healthcare industry is no exception.

With the need for visual storytelling on the rise, use our guide, Visual Storytelling for Healthcare Marketers, to learn how healthcare creatives and professionals are sourcing and producing photos and videos, organizing their visual assets and engaging their audiences with meaningful stories.

Download

In this guide, you’ll also learn how healthcare institutions like Penn Medicine, Cleveland Clinic, Mississippi Medical Center, Valley Children’s Healthcare & Hospital and Beaumont Health are using powerful visuals on Twitter, Instagram, Facebook and their websites to connect with their audiences.

Also hear directly from documentary photographer Chris Rakoczy who works closely with hospitals to produce images that are used for brochures and editorial stories. Get Chris’ advice on how healthcare marketers can work with photographers to tell great stories.

Today, it’s critical that healthcare marketers rise to the occasion to engage their audiences with engaging photos and videos. Strong visuals, after all, can be used for a number of reasons, including:

— Marketing
— Internal communications
— Fundraising
— Education
— Communication with patients and families

With the need for visual storytelling on the rise across the industry, use this guide to discover how other healthcare professionals are sourcing and creating visual content, organizing their assets and engaging their audiences online. And, get tips and inspiration to tighten up your team’s own visual storytelling strategy and make lasting connections with your followers.

Download

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Deborah Block

Related Topics
  • content marketing
  • DAM
  • Healthcare
  • social media
  • visual content
  • visual storytelling
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#OurIconicImages: Cheers to you @jeanfruthimages for sharing these iconic images with us this year, and another congrats on the launch of your book, "@grassrootsbaseball: Where Legends Begin" 41 2
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Our #webinar with @bellsbrewery is today! Have you signed up?? We're sitting down with @fritzklug, Bell's Digital Content Specialist to learn how his team uses #photography in every aspect of the business, from #marketing and #PR to #sales. 20 1
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#OurIconicImages: Cheers to you @jeanfruthimages for sharing these iconic images with us this year, and another congrats on the launch of your book, "@grassrootsbaseball: Where Legends Begin" 41 2
“We’re at 300 plus distinct events a year where we’re capturing content, we are working with the chef community, we’re touching food lovers – and if there isn’t an efficient system behind that... the cog in the wheel is present.” - Kris Moon, COO at the @beardfoundation. 19 0
Last night was a success! We hosted our first event in our new office and had a great group of creatives and marketing professionals join us to discuss the power of #visualstorytelling and #eventmarketing. 49 2
Our #webinar with @bellsbrewery is today! Have you signed up?? We're sitting down with @fritzklug, Bell's Digital Content Specialist to learn how his team uses #photography in every aspect of the business, from #marketing and #PR to #sales. 20 1
BYOB (Bring Your Own Bell's!) In our next #visualstorytelling #webinar, you’ll learn how the team at @bellsbrewery ramped up their #marketing and digital content as the craft brewery grew from a local Michigan favorite to a national brand. 17 1
We had a blast yesterday with @jkthethird and @emeraldcchan, two awesome creatives from @FreshDirect. If you missed our #visualstorytelling #webinar, don't fret! Visit the link in our bio to watch the webinar recording and to learn how their team has found success managing over 200,000 assets with Libris! 46 1

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