Visual storytelling is crucial to the marketing strategies of adventure travel brands. Photos and videos have unmatched potential to inspire travelers to book an experience. But many adventure travel brands have tight budgets and limited resources, making the process of sourcing, managing and sharing visual content challenging.
A new webinar series hosted by Libris and the Adventure Travel Trade Association (ATTA) shares best practices and case studies for travel brands so you can get a higher return on investment from your visual storytelling efforts.
Webinar #1: Visual Communication in Adventure Travel
In the first webinar, Mads Pihl talks about his experience organizing Visit Greenland’s visual media library, how metadata helps the brand make photos easy for partners to find and use, and tips for how to set up a photo and video library that works for your users. We also share insights from a new report, Visual Communication Trends and Challenges in Adventure Travel, on how adventure travel brands source, store, organize and share visual content. Check out the slides below or watch the full webinar on ATTA’s Libris portal.
Webinar #2: Sourcing, Managing and Sharing Visual Content
In the next webinar, we’ll cover best practices for sourcing, managing and sharing visual content. You’ll learn:
- How adventure travel brands source visual content
- Tips for sourcing and storing photos and videos
- The benefits of cloud storage
- How to make your visual assets discoverable with intuitive browsing and fast searching
- Tips for saving time, money and resources while getting more from your visual assets
Plus, we’ll share stories of brands that are using visual communication effectively to engage their audiences.
Sign up now for the second webinar on Tuesday, July 12, at 1pm EST.