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Roundup: Content Marketing Innovations, Ways to Improve Your Content Strategy and More

Did You See That?

Chances are, you and your content team are knee deep in planning your summer vacation or maybe you’re already on that plane out of town. Just because the warm weather is here, doesn’t mean your content team should stop producing engaging content. If anything, now is the time to re-evaluate your strategies and plan for the remainder of the year. December will be here before we know it.

Take a look at some of the articles we’ve gathered to help keep you and your team on your A game through all the distractions of summer. We hope you’ll share on social and give us a shout if you would like to hear more on a certain topic. You can send me a note at danielle@photoshelter.com or shout out at us on Instagram or Twitter @getlibris.

Roundup

What B2B Businesses Need to Improve Content Marketing

By Ashley Poynter for Content Rewired

“Stories are powerful. I keep beating that drum because it’s true, and also because I hope the skeptical will see the light. Good storytelling is important at every stage in the game, from awareness and interest to consideration and decision. To be good at B2B storytelling, you need to have a fundamental understanding of content marketing. And whether you’re trying to launch, grow, or improve content marketing, there are a lot of things to consider.”


How To Keep Hustling When Your Traffic Doesn’t Respond To Any Of Your Efforts

By Vera Kuhr for Blogging Wizard

“Building relationships is common talk, yet still one of the most underestimated accelerators for your traffic. Whether it’s reaching out to your visitors, to peers or to highly decorated influencers – in the end, it’s the people that make momentum. Traffic is not a numbers game. Traffic is a people’s game. People decide to stay for another moment of inspiring engagement with your ideas, your helpful content, your win’s and losses on your blog.”


How to Prepare Your Content Strategy for Virtual Reality

By Pratik Dholakiya for Search Engine Journal

“As content strategists, all we can do is gauge what other companies are doing and pinpoint the common threads that make an experience successful. UNICEF’s “Clouds Over Sidra” remains one of the most impactful displays of VR used in storytelling to date. The experience was meant to provide an immersive illustration of the harsh realities faced by over 80,000 Syrians living in the Za’atari refugee camp in their attempt to flee the horrors of civil war.”


How To Tighten Up Your Content Marketing Strategy During A Slow Summer

By John Hall for Forbes

“With a little more time on your hands, you and your team should look for — and repair — holes and other weaknesses in your current content strategy. Go through your content yourself, and get marketing, sales, and account services in on it, too. What content do you not have? What questions from your audience have gone unanswered? What content triggers do you need to address?”


Cutting-Edge Tips and Examples for Visual Storytelling on Campus

By Kristin Twiford for Libris

“Anyone who works with photos and videos on campus is looking for ways to work faster and smarter. Whether you shoot photos on the football field, post snapshots to the campus Instagram or design the alumni newsletter, you need to cut steps out of your workflow so you can engage your audience in a flash and spend time on the best parts of your job.”

 

Cover photo by Dani Maczynski.

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