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New! Copyright 101: A Glossary for Marketers

  • 1 minute read
  • 732 views
  • Deborah Block

As a marketer, understanding copyrights and license agreements is essential, especially as you find yourself sharing photos and videos every day to keep your audience engaged.

Being misinformed on image copyrights — a.k.a. the intellectual ownership over the photos you distribute — and the agreements surrounding your use of those photos could ultimately cost your company big time. We’re talking pricey infringement fines and unwelcome PR nightmares.

To help demystify the topic, we’re releasing our latest guide, Copyright 101: A Glossary for Marketers.

This glossary digs into 20 must-know copyright terms to help your marketing team avoid unnecessary pitfalls that can happen if you misuse a photo.

Inside, you’ll get:

  • Definitions on topics related to copyright, metadata and image licensing
  • Free templates to download, including a sample Image Release Agreement and a Copyright Compliance Policy
  • More tips on how to manage your images and keep your visual content organized

The best part? This glossary is approved by Sara F. Hawkins, an attorney at law who specializes in social media. With almost 20 years of experience, Sara is a leading business and intellectual property attorney for businesses, entrepreneurs, content creators, online professionals and bloggers.

Use Copyright 101: A Glossary for Marketers to stay informed on key concepts that are essential for any marketer managing and sharing images today.

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  • copyright
  • copyright compliance policy
  • copyright glossary
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  • image licenses
  • image release
  • photography
  • visual content
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Last night was a success! We hosted our first event in our new office and had a great group of creatives and marketing professionals join us to discuss the power of #visualstorytelling and #eventmarketing. 41 2
Our #webinar with @bellsbrewery is today! Have you signed up?? We're sitting down with @fritzklug, Bell's Digital Content Specialist to learn how his team uses #photography in every aspect of the business, from #marketing and #PR to #sales. 19 1
BYOB (Bring Your Own Bell's!) In our next #visualstorytelling #webinar, you’ll learn how the team at @bellsbrewery ramped up their #marketing and digital content as the craft brewery grew from a local Michigan favorite to a national brand. 17 1
We had a blast yesterday with @jkthethird and @emeraldcchan, two awesome creatives from @FreshDirect. If you missed our #visualstorytelling #webinar, don't fret! Visit the link in our bio to watch the webinar recording and to learn how their team has found success managing over 200,000 assets with Libris! 46 1
As @FreshDirect grew exponentially in just a few years, Senior Managing Photographer John J. Kelly, III and his team were tasked with keeping up with the brand’s rapid expansion. 16 1
Have you heard about our new #mobileapp yet? 16 0

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