With over 600,000 Catholics, 500 priests and deacons, several Catholic hospitals, and numerous schools based in northern Colorado, The Archdiocese of Denver brings together a large community year-round – with lots of opportunities for visual storytelling and creative collaboration.
Their parishes and churches operate food banks, soup kitchens, and hold clothing and toy drives. They offer mental health and counseling services and operate several social ministries while hosting a variety of programs and events, too.
Included in their mission of faith, guidance, and community building is the need to provide critical administrative, creative, and otherwise behind-the-scenes support to their parishes and ministries.
Finding the right solution for their archiving and storytelling needs came naturally. Aaron Lambert, The Managing Editor of the Denver Catholic (their publication), told us, “We had been familiar with PhotoShelter prior to our exploring the company as an option for our digital asset management needs, but by happenstance (or perhaps providentially), our Director of Creative Production was added to PhotoShelter’s email list, which led us to explore the option further.”
When it comes down to it, it was the ease of use and AI capabilities that made PhotoShelter stand apart from the other DAM options they were exploring. After all, it’s important for a historic and long-standing institution to stay up-to-date with the latest and greatest technological advancements.
“The Archdiocese of Denver has been in existence since 1887, and as we have moved into the digital age, we have accumulated quite an extensive amount of digital assets, not least of which is a robust photo archive documenting over 100 years of the history of the archdiocese,” Aaron told us.
“In addition to needing a platform to store all of these assets on, we also needed a user-friendly platform to easily share brand assets, photos and other digital collateral with the many parishes and ministries that we support. We feel that PhotoShelter will allow us to accomplish this goal.”
Aaron Lambert, Managing Editor
“Serving nonprofit organizations and religious communities is always a special opportunity as these mission-driven groups often have a deep archive of imagery and historical files to organize and share with the world, in addition to constant new events and special occasions happening year-round,” said our CEO Andrew Fingerman. “We’re excited to work with The Archdiocese of Denver as they look forward to documenting and sharing their story for the next 100 years and beyond.”
Founded in 2019, The Association of Pickleball Players serves professionals, seniors, and amateurs in the fastest-growing sport in the USA.
With a mission to champion all pickleball players that compete in their tournaments – from pro-level players to the next generation, as well as recreational players – a strong visual storytelling strategy helps the association elevate their athletes and gain more fans.
Prior to PhotoShelter, The APP was using Dropbox to organize their files. With no way to properly tag images, their team couldn’t search for and find specific assets easily.
After hearing about PhotoShelter through several colleagues who used the platform in previous roles, they knew they had found the all-in-one DAM solution to elevate their brand.
Now, The APP has a central location to store and organize their photography from all of their tour events, plus a platform that allows them to easily share galleries with players, sponsors, media, and more.
Louie Ruszkowski, Content Director at The APP, and his team are already taking advantage of PhotoShelter’s features like Smart Galleries. With this AI-enhanced feature, they can automatically curate existing and newly uploaded files together based on frequent searches and specific keywords.
“Ultimately, with the amount of players, sponsors and media outlets we’re sharing digital assets with, we needed to innovate and find a platform that streamlined that process for us. With PhotoShelter, having a branded portal that allows us to easily share assets with these various entities has been amazing for us. We love it!”
– Louie Ruszkowski, Content Director
“We are thrilled to support The Association of Pickleball Players as they continue to grow,” said PhotoShelter CEO Andrew Fingerman. “Pickleball is making a big impact on the sports industry, and we are proud to partner with The APP as they tell their story to the world.”
Founded in 2005, PhotoShelter is an industry-leading digital asset management solution that helps you organize, manage, distribute, instantly share, and collaborate with your team on digital content. With 5+ billion assets securely managed and nearly 100 million annual downloads, PhotoShelter is the fastest, easiest, and most intuitive way to manage and automate your end-to-end content workflow to drive your brand engagement, get better ROI from content and improve efficiency across your team. That’s why thousands of organizations and enterprises globally like Delta Airlines, FreshDirect, IMG Golf, Wendy’s, and more trust PhotoShelter with their success. Now, with the 2023 acquisition of Socialie, PhotoShelter is able to help brands activate the social channels of all their stakeholders via automated content distribution and better understand how social content is performing across partner channels, to exponentially expand their reach and drive more engagement.
The University of Alaska Fairbanks has invested in PhotoShelter to serve as its digital asset management system — a single source for organizing, managing, and distributing its brand content.
With seven campuses across the state, UAF is home to more than 7,400 students from all over the world. The university is renowned for its Arctic research, Alaska Native and Indigenous programs, entrepreneurship, workforce development, and hands-on, personalized learning.
Adam Rubin joined the UAF team as creative director in early 2023 and joined the ongoing conversation about the need for a centralized system to address the university’s digital challenges.
At the time, there were nine different Smugmug accounts across campus, random Google drives, and nearly 20 external hard drives with years’ worth of photos piling up. Content was outdated, difficult to sift through, and lacked the self-service setup necessary for their team to succeed.
With simple tagging tools and searchability available right out of the box, PhotoShelter was the perfect solution for UAF.
“Knowing that PhotoShelter is used by multiple major schools, but also pro sports teams, we knew it could handle the volume and was vetted by folks whose job it is to deliver media,” Adam told us. “That immediately set it to the top of our list. And then we went through the demo and realized, yes, this works for all of our photo needs and can facilitate the video that we have, too.”
KELSEY WALLACE DANCES WITH THE UNIVERSITY OF ALASKA FAIRBANKS’ INU-YUPIAK DANCE GROUP DURING THE 2014 FESTIVAL OF NATIVE ARTS.
PhotoShelter is already helping to streamline many of the UAF team’s creative workflows. As a university, model releases are an essential part of the content approval process. Properly identifying the people who appear in their imagery is a must, and PhotoShelter’s AI tagging has assisted in making that process easier.
“Leaning into PhotoShelter AI and utilizing the automated systems is the only way we’re ever gonna stay above water. Any photo request would typically take one photographer 2 to 4 hours to facilitate, and then you expand that — that’s more than an entire year’s worth of work saved from his plate so that he can continue to go out and capture new content, rather than constantly recycling old content.”
Adam Rubin, Creative Director at University of Alaska Fairbanks
“As our community of education clients continues to grow, we are very excited to empower the team at University of Alaska Fairbanks with a centralized solution for all of their content creation and distribution needs,” said PhotoShelter CEO Andrew Fingerman. “We look forward to growing with this team and seeing how they use PhotoShelter’s artificial intelligence tools to streamline their visual content workflow.”
PhotoShelter is the fastest, easiest, and most intuitive way to manage and automate your end-to-end content workflow to drive your brand engagement, get better ROI from content, and improve efficiency across your team. That’s why thousands of organizations and enterprises globally trust PhotoShelter with their success.
NEW YORK – Feb. 27, 2024 – PhotoShelter, the premier digital asset management (DAM) and content distribution platform, closes out a banner year of success in 2023. Through product innovation leadership in responsible AI, PhotoShelter reinforces its commitment to transforming growing brands.
PhotoShelter significantly expanded its product portfolio with the strategic acquisition of Socialie, a category leader in user-friendly content distribution, workflow automation, and advanced analytics. This move strengthened PhotoShelter’s real-time distribution powers, providing customers with more control and insight into the flow of content across their ecosystem. Socialie’s proprietary Magic Tracking capability provides customers real-time insights into content performance across various social channels with customers reporting a 10x audience reach increase by using Socialie.
“The landscape of brand-audience connection shifted dramatically in 2023. Marketers are bombarded with requests to create and deliver more content, faster, while facing resource constraints. We’re pleased to have delivered tremendous value to our customers in 2023, and we’re doubling down in 2024 to continue empowering our customers to thrive in this environment. We will continue to invest in ways to provide brands with the tools they need to improve efficiencies across their marketing teams and increase the ROI of their content.”
Andrew Fingerman, CEO of PhotoShelter
The launch of PhotoShelter’s AI Visual Search further expanded its AI product suite with a groundbreaking capability to improve content searchability. This innovative solution removes the manual tagging requirements of image content, saving a staggering 200 days for one month’s worth of content.
PhotoShelter was a pioneer for AI in the creative industry, launching its AI Ethics Board in 2023. This dedicated group guides the company’s responsible development and use of AI, ensuring transparency in its product. Furthering this commitment, PhotoShelter joined the Content Authenticity Initiative (CAI). By collaborating with the CAI, PhotoShelter actively safeguards creators and brands with proper attribution and credit for content while promoting authenticity across the industry.
PhotoShelter also exponentially grew its user network and content volume:
- Expanding PhotoShelter’s customer base to more than 520,000 creative and marketing professionals who now trust PhotoShelter to help streamline their workflows.
- Files secured on PhotoShelter’s proprietary cloud storage system (and backed up and duplicated worldwide) surpassed 5.1 billion files, highlighting customer trust in PhotoShelter’s unwavering commitment to security.
“If you’re a part of building brands, the way you work is shifting. Creatives and brand professionals are under mounting pressure to deliver compelling content at lightning speed. This fast pace demands smarter tools that automate workflows to ensure their content is efficiently stored and seamlessly distributed. PhotoShelter is building the tools that enable high-impact brand content to thrive alongside authenticity.”
Christina Kyriazi, Senior Vice President of Marketing at PhotoShelter
Looking ahead to 2024, PhotoShelter is committed to upgrading its user interface to enhance customer navigation. This and continued investments into more integrations and AI will enable even more workflow automation for customers and integrate with their other tech stacks. The company is also preparing for its annual DAM month campaign in March, where marketing leaders will highlight tips and inspiration to power brand teams’ visual storytelling.
To learn more about PhotoShelter’s product offerings, partners and upcoming events, visit brands.photoshelter.com.
About PhotoShelter
Founded in 2005, PhotoShelter is an industry-leading digital asset management solution that helps you organize, manage, distribute, instantly share, and collaborate with your team on digital content. With 5+ billion assets securely managed and nearly 100 million annual downloads, PhotoShelter is the fastest, easiest, and most intuitive way to manage and automate your end-to-end content workflow to drive your brand engagement, get better ROI from content and improve efficiency across your team. That’s why thousands of organizations and enterprises globally like Delta Airlines, FreshDirect, IMG Golf, Wendy’s, and more trust PhotoShelter with their success. Now, with the 2023 acquisition of Socialie, PhotoShelter is able to help brands activate the social channels of all their stakeholders via automated content distribution and better understand how social content is performing across partner channels, to exponentially expand their reach and drive more engagement. Learn more at: brands.photoshelter.com.
NEW YORK – January 17, 2024 – PhotoShelter, the premier digital asset management (DAM) and content distribution platform for growing brands, today released the findings of AI: The Next Frontier for Growing Brands, to better understand the impacts of AI on the future of compelling content. The research found that creative professionals and marketers are under immense pressure to maximize results while still minimizing budgets and resources. This pressure means creative professionals are looking for new ways to pivot and streamline operations. PhotoShelter found that 76% of respondents agree that economic fluctuations have amplified the need for strategic pivots in teams’ workflows. AI is one of the solutions brand and marketing teams and even executives are looking to explore and leverage in 2024.
“As content creation demands soar, brand and marketing teams must leverage technology to stay ahead. The creative industry is facing a pivotal moment as AI allows creative professionals to work in new and innovative ways. With this study, we hope to further businesses’ understanding of the impacts of AI and how it ultimately provides businesses with a competitive advantage.”
Andrew Fingerman, CEO of PhotoShelter
Additional findings from the PhotoShelter Report Include:
Streamlining content workflows is essential for growing brands
Many creative professionals have been grappling with the difficulties of creating unique and engaging content while meeting the increased demand for outputs. A staggering 85% reported facing increasing pressures to produce content more rapidly, creating numerous challenges with their content creation workflows. Other insights marketers shared include:
- 1 in 2 respondents expressed a strong desire for streamlined content-creation tools
- 38% struggle with creating relevant content and/or increasing social media followers
- 42% reported trouble driving higher brand engagement, a challenge 47% more prevalent among those employed by enterprise companies with over 10,000 employees
AI investment is already on the rise
In response to these challenges, many marketers have already started adopting AI tools and DAM (Digital Asset Management) platforms to increase team efficiency and productivity, and the quality of their content. Over half (59%) report incorporating these solutions into their content and asset workflows, and it’s only the beginning.
- 78% of marketers believe AI can help companies increase revenue
- 56% say their company has already increased its AI budget allocations in the past year and 39% say their company has plans to invest in additional AI tools in the next year
- AI adoption is even more pronounced in the C-suite. Chief Marketing Officers are 66% more likely to leverage AI for task automation and 40% more likely to use AI for asset organization
The ROI of AI is clear for marketers and creative professionals
Creative professionals believe that companies that embrace AI and DAM tools are more likely to gain a competitive edge, while those that don’t, are leaving opportunities behind. Overall, current AI users are reaping significant benefits and are seeing the positive impacts of AI.
- 88% of users state it has increased the ROI of their work by freeing up more time for more meaningful tasks
- 84% of those who have implemented a DAM tool in their workflow reported increased quality of work
- 69% believe AI could help their company expand to new markets, while 71% believe that companies that don’t embrace AI will lose their competitive edge
However, embracing AI technology is not without its concerns. There is a shared sentiment that AI has a place in content creation but AI implementation needs to prioritize ethical considerations in content, marketing and branding.
- 66% of respondents expressed concerns about the ethical implications of AI-generated content in marketing
- 66% are concerned about avoiding bias when using AI-generated content
- 71% are concerned about maintaining transparency when using AI-generated content
To learn more on how AI will shape the future of brands, join PhotoShelter at The Storytellers AI Summit, a digital event for marketers and creatives. Sign up to register here.
Methodology
PhotoShelter conducted the AI: Brand’s Next Frontier report online between October and November 2023. It reflects the opinions of 601 individuals working full-time as creative professionals in brand, social media, communications, marketing, and design. The survey was conducted at 95% confidence with a +/- 4% margin of error. To learn more about AI: The Next Frontier for Growing Brands and access the full findings, click here.
About PhotoShelter
Founded in 2005, PhotoShelter is an industry-leading digital asset management solution that helps you organize, manage, distribute, instantly share, and collaborate with your team on digital content. With 5+ billion assets securely managed and nearly 100 million annual downloads, PhotoShelter is the fastest, easiest, and most intuitive way to manage and automate your end-to-end content workflow to drive your brand engagement, get better ROI from content and improve efficiency across your team. That’s why thousands of organizations and enterprises globally like Delta Airlines, FreshDirect, IMG Golf, Wendy’s, and more trust PhotoShelter with their success. Now, with the 2023 acquisition of Socialie, PhotoShelter is able to help brands activate the social channels of all their stakeholders via automated content distribution and better understand how social content is performing across partner channels, to exponentially expand their reach and drive more engagement. Learn more at: brands.photoshelter.com.
AI is becoming increasingly prevalent in everyday life, business, government, and more. However, as market demand increases and technology progresses, the innovation conversation too often precedes the ethics conversation. When ethical principles are not embedded into AI applications – from training models to data usage – authentic human creatives absorb the impact.
“All of these [AI] advancements have happened so quickly that it feels like the technology is far, far ahead of our comfort zone as people. I don’t think people feel as though there are enough measures and clarity… That’s the driving force behind our involvement with and dedication to the Content Authenticity Initiative.”
Michael Wells, VP of Strategic Projects, PhotoShelter
What is the Content Authenticity Initiative?
The Content Authenticity Initiative (CAI) is a global coalition of over 1,800 leading tech and media companies, news publishers, camera manufacturers, nonprofits and others, working together to add a verifiable layer of transparency and trust to content online via Content Credentials.
Our membership in the CAI aligns with like-minded media and tech companies committed to ensuring brands and creators maintain proper attribution and credit.
Why Isn’t Our Creative Work Online Safe?
Metadata, data that provides information about rights and administration of an image, is a text field that can easily be edited – which can put the authenticity of photographers’ images and creatives’ work at risk of being falsified.
CAI certification, on the other hand, acts as a digital stamp that stays with your files over time, unaltered, as images are edited and distributed. These standards were created to ensure provenance authenticity, making it clear whether any significant changes have been made to an image.
“You can’t easily falsify a CAI record, whereas you can easily change any old metadata field,” Michael explains. “It’s a new kind of field, and it’s a special kind of data, which is protected in ways that other metadata wouldn’t be.”
Getting Involved: Why Is It Important?
The CAI thinks of Content Credentials as a “digital nutrition label” that shows important information or “ingredients,” such as the creator’s name, the date it was created, what tools were used and any edits that were made. Content Credentials can be easily adopted by any company or developer via its open-source toolkit.
“The Content Authenticity Initiative is doing incredibly important work that will allow its members to build and maintain widespread trust with content creators. At PhotoShelter, we’ve made it our mission since day one to protect brands and creatives alike, so joining forces with such a pivotal organization to further develop content attribution standards and tools made perfect sense. We look forward to continuing to solidify and extend our commitment to this community.”
Andrew Fingerman, CEO, PhotoShelter
Balancing Innovation and Ethical Responsibility
“We don’t want [people’s concerns about AI] to take away any confidence in the sort of work we do at PhotoShelter,” Michael explains. “We want people to enjoy the benefits of AI and get the reassurance that they’re being supplied by a company that is thoughtful and meaningful about the way it uses AI.”
That’s why, in addition to our commitment to the CAI, we’ve launched our very own AI Ethics Board. The Ethics Board will serve as our trusted advisor in advancing responsible AI based on a rigorous set of standards rooted in transparency and accountability. Read more about our board here.
Protecting artists and creatives is a top priority for PhotoShelter. All of our core company values ladder up to this initiative, and the trust, safety and security of our customers and their work.
If you want to learn more about PhotoShelter’s commitment to artificial intelligence and our thoughtful approach to building a better DAM, watch our on-demand webinar with Michael Wells, VP of Special Projects:
Read our press release to learn more about how we’re involved with the Content Authenticity Initiative.
NEW YORK – October 11, 2023 – Today, PhotoShelter, the premier digital asset management (DAM) and content distribution platform for growing brands, is publicly announcing the launch of its AI Ethics Board alongside new membership in the Content Authenticity Initiative (CAI).
AI is becoming increasingly prevalent in everyday life, business, government, and more. However, as market demand increases and technology progresses, the innovation conversation too often precedes the ethics conversation. When ethical principles are not embedded into AI applications – from training models to data usage – authentic human creatives absorb the impact.
The Ethics Board will serve as PhotoShelter’s trusted advisor in advancing responsible AI based on a rigorous set of standards rooted in transparency and accountability. As a part of its commitment, the Ethics Board will guide the company’s decision-making on its own products for creative professionals, including:
- Knowledge of and appropriate rights for the content in datasets PhotoShelter uses to build AI models
- Proactive identification of AI-generated content and AI-backed metadata in user interfaces with permission to disable
- Safeguards against harm and biases in any AI features built through active evaluation, testing and mitigation
- Adherence from suppliers to the same strict standards PhotoShelter sets for its own products
“We’ve reached a unique point in time where companies that regularly leverage AI are now prompted to take a solid stance on the future of our industries as they relate to this new technology,” said Kathy Carter, PhotoShelter’s CTO. “PhotoShelter, a company with customers whose daily functions focus heavily on visual content, is taking a big leap forward by beginning this internal initiative and external discourse. The board serves as a promise that PhotoShelter will routinely consider the ethics of our AI usage to better inform decision-making on product innovation, improve training models, and remove unconscious bias for the betterment of all customers.”
In addition to the launch of its AI Ethics Board, PhotoShelter has joined the Content Authenticity Initiative (CAI), a global coalition of over 1,800 leading tech and media companies, news publishers, camera manufacturers, nonprofits and others, working together to add a verifiable layer of transparency and trust to content online via Content Credentials. The initiative thinks of Content Credentials as a “digital nutrition label” that shows important information or “ingredients,” such as the creator’s name, the date it was created, what tools were used and any edits that were made. Content Credentials can be easily adopted by any company or developer via its open-source toolkit. PhotoShelter’s membership in the CAI aligns with like-minded media and tech companies committed to ensuring brands and creators maintain proper attribution and credit. Additionally, PhotoShelter plans to help fight misinformation by leveraging the CAI’s open-source tools to build features indicating whether AI was used to create the assets customers are using and storing in its own DAM product.
“The Content Authenticity Initiative is doing incredibly important work that will allow its members to build and maintain widespread trust with content creators,” said Andrew Fingerman, CEO of PhotoShelter. “At PhotoShelter, we’ve made it our mission since day one to protect brands and creatives alike, so joining forces with such a pivotal organization to further develop content attribution standards and tools made perfect sense. We look forward to continuing to solidify and extend our commitment to this community.”
To learn more about the PhotoShelter Ethics Board visit our blog here.
About PhotoShelter
Founded in 2005, PhotoShelter is an industry-leading digital asset management solution that helps you organize, manage, distribute, instantly share, and collaborate with your team on digital content. With 5+ billion assets securely managed and nearly 100 million annual downloads, PhotoShelter is the fastest, easiest, and most intuitive way to manage and automate your end-to-end content workflow to drive your brand engagement, get better ROI from content and improve efficiency across your team. That’s why thousands of organizations and enterprises globally like Delta Airlines, FreshDirect, IMG Golf, Wendy’s, and more trust PhotoShelter with their success. Now, with the 2023 acquisition of Socialie, PhotoShelter is able to help brands activate the social channels of all their stakeholders via automated content distribution and better understand how social content is performing across partner channels to exponentially expand their reach and drive more engagement. Learn more at: brands.photoshelter.com
Media Contact
Hannah Eure
photoshelter@meetkickstand.com
336-430-7681
AI is becoming increasingly prevalent in everyday life, business, government, and more. However, as market demand increases and technology progresses, the innovation conversation too often precedes the ethics conversation. When ethical principles are not embedded into AI applications – from training models to data usage – authentic human creatives absorb the impact.
That’s why we’re proud to publicly announce that we are launching our AI Ethics Board.
The Ethics Board will serve as our trusted advisor in advancing responsible AI based on a rigorous set of standards rooted in transparency and accountability.
There are 6 members of the board from a cross-section of background and seniority across the organization. Members are committed to reading and tracking emerging news related to AI, ethics and compliance.
As a part of our commitment, the Ethics Board will guide the company’s decision-making on its own products for creative professionals, including:
- Knowledge of and appropriate rights for the content in datasets PhotoShelter uses to build AI models
- Proactive identification of AI-generated content and AI-backed metadata in user interfaces with permission to disable
- Safeguards against harm and biases in any AI features built through active evaluation, testing and mitigation
- Adherence from suppliers to the same strict standards PhotoShelter sets for its own products
“We’ve reached a unique point in time where companies that regularly leverage AI are now prompted to take a solid stance on the future of our industries as they relate to this new technology. PhotoShelter, a company with customers whose daily functions focus heavily on visual content, is taking a big leap forward by beginning this internal initiative and external discourse. The board serves as a promise that PhotoShelter will routinely consider the ethics of our AI usage to better inform decision-making on product innovation, improve training models, and remove unconscious bias for the betterment of all customers.”
Kathy Carter, PhotoShelter Chief Technology Officer
In addition to the launch of its AI Ethics Board, PhotoShelter has joined Adobe’s Content Authenticity Initiative (CAI), a community of organizations working to promote the adoption of an open industry standard for content authenticity and provenance. Learn more in our official press release.
Texas Ballet Theater has selected PhotoShelter to serve as their creative control center to organize, manage, distribute, instantly share, and collaborate on digital content.
Founded in 1961, Texas Ballet Theater (TBT) is a 501(c)3 non-profit that has grown from a small ballet into an internationally recognized organization.
The professional ballet company is part of the thriving arts community in North Texas, providing exceptional entertainment, accessible learning opportunities, and special programs year-round.
The ballet company had no comprehensive system to index over 60 years of images, videos, and other files or a fast and easy way to sift through those assets to share content with internal teams, performers, or external stakeholders – including 30+ vendors and partners, which can impact visibility and ticket sales.
PhotoShelter is exactly what Scott Dunagan, TBT’s Director of Marketing & Communications, was looking for.
Now, Scott can efficiently manage and organize the ballet’s digital content, adding an average of 5,000 new assets per year, and quickly find and share assets with those who need them.
“We share a good amount of content with our vendors and PR partners,” Dunagan explains. “PhotoShelter provides a holistic approach that meets all of our needs and, in some cases, dramatically exceeds our expectations.”
“It is a joy to welcome Texas Ballet Theater to our growing community of Arts, Media and Entertainment brands that trust PhotoShelter with their visual media,” said PhotoShelter CEO Andrew Fingerman. “We look forward to supporting them through their many public performances, community programs, and educational opportunities.”
PhotoShelter is the fastest, easiest, and most intuitive way to manage and automate your end-to-end content workflow to drive your brand engagement, get better ROI from content and improve efficiency across your team. That’s why thousands of organizations and enterprises globally trust PhotoShelter with their success.
Interested in learning more? Let us show you how we can help.
Extension of PhotoShelter’s AI suite delivers massive leap forward in search capabilities and maximizes content ROI by removing the need for manual metadata tagging of image contents
NEW YORK – July 20, 2023 – Today, PhotoShelter, a leading AI-powered digital asset management (DAM) solution for seamless content distribution experiences, is expanding its AI product suite with a groundbreaking capability to improve content searchability. PhotoShelter’s AI Visual Search is a service that allows users to search their brand’s entire library for assets based on visual descriptions recognized by AI, making it easier and faster to find the right image for a specific application. A key benefit of AI Visual Search being metadata-less is the removal of any manual tagging requirements of image contents, an extremely time-consuming and human error-prone task.
At any given moment, DAM platforms hold hundreds of thousands of visual assets for an organization. When it’s time to locate and publish a specific piece of content, it can take hours to manually search for the right photo. Even the most advanced content organizations struggle to set up and maintain a comprehensive metadata strategy. This means stakeholders are not only wasting time searching for the right image, but also missing out on the best quality content because they simply can’t locate it. It would take an estimated 200 days to manually tag every image uploaded to PhotoShelter each month, and metadata-less search eliminates this incredible time-consuming challenge.
AI Visual Search uses language and image recognition to intelligently match search terms to visual qualities, removing the need for asset tagging and expediting go-to-market time. For example, AI Visual Search empowers users to locate images based on search terms like “fans giving a high five” or “students throwing graduation caps.” Since it does not require metadata, this function is optimal for scenarios where creatives have a general idea of what they want an image to look like, can sift through all relevant images, and choose which to use in projects or distribute.
“Organizations aren’t getting the maximum ROI out of their content because they have poor hygiene with tagging and keywording their images. This severely limits content discovery for teams, and with content production accelerating, this problem will only worsen,” said Andrew Fingerman, CEO of PhotoShelter. “We found that 40 percent of assets in PhotoShelter were not tagged, so we created one of the first market solutions that does the heavy lifting for our customers and streamlines their search. What was once a manual, difficult and time-consuming task is now a prime use case for leveraging AI to maximize efficiencies and bring better content to market. And the results are breathtaking – it’s like every conceivable keyword and caption has been applied automatically to our customers’ images.”
Artificial intelligence has the ability to streamline workflows across every industry, but only when it’s implemented correctly and thoughtfully. Technology innovators have a responsibility to ensure their tech is created for social good and is being used ethically. Thus, PhotoShelter is committed to aligning with content creators and ensuring they maintain control of their copyright, as well as guaranteeing it is shared ethically. In mid-2023, PhotoShelter launched a formal Ethics Board to routinely consider the ethics of its AI usage. Throughout the year, it will evolve to help inform decision-making on product innovation, improving training models and removing unconscious bias. The company will also be aligning closely with the Content Authenticity Initiative (CAI) to track source images and determine if AI has been used in their creation to monitor and get ahead of disinformation and authorship issues.
“Our customers tell us it takes a dedicated full-time employee to fully and accurately tag all of their proprietary images,” said Chris Owyoung, Director of Product at PhotoShelter. “And for the past 30 years, the difference between organizational success and failure to find the perfect image has depended on whether or not it was tagged with the exact words you searched for. Now, we have removed this barrier. PhotoShelter’s AI Visual Search is not only an early market entrant, but also a game-changer for how content is discovered.”
AI Visual Search is just one of many PhotoShelter AI tagging capabilities. ObjectID automatically creates metadata tags for images based on the objects in them, for example “football” or “X-ray.” The company’s AI Tagging capability is perfect for advanced tagging where users need specific people or objects to be identified. BrandID, PeopleID, and RosterID tag people, player rosters and brands like “Boston Red Sox,” “Andrew Fingerman” or “Purdue University,” proving highly beneficial for sports, education, hospitality and more.
To learn more about PhotoShelter’s AI offerings and the latest AI Visual Search function, visit this page.
About PhotoShelter
Founded in 2005, PhotoShelter is a leading SaaS provider of AI-powered digital asset management (DAM) solutions that enable creative teams and professional photographers alike to seamlessly organize, manage, collaborate and distribute digital content. With over 5.3 billion customer assets securely managed, over 300 million searches and 95 million downloads annually, PhotoShelter is changing the way organizations communicate visually, with the smartest, fastest and easiest solutions to support end-to-end content workflow. PhotoShelter’s tools are trusted by thousands of organizations and enterprises globally, with a range of notable customers like Delta Air Lines, FreshDirect, the National Cathedral, IMG Golf and Wendy’s. The PhotoShelter team spans across the United States, Canada, Mexico, the United Kingdom and Spain. For more information on how to improve your organization’s digital asset management and creative workflows, visit: https://brands.photoshelter.com/.
Media Contact
Samantha Stone
samanthastone@meetkickstand.com
