New research shows visual storytelling is becoming increasingly important and pervasive in the hospitality and travel industry, but many brands are held back by the inflexible systems they use to organize and access visual assets.
Libris and the Hospitality Sales & Marketing Association (HSMAI) surveyed a total of 210 hospitality and travel professionals representing hotels, destinations, suppliers, agencies, and travel organizations to produce this special report, The Lifecycle of Visual Assets in Hospitality and Travel.
The report offers a clear picture of how hospitality and travel professionals source, share, access, use, and measure return on investment of visual assets, such as photography and video.
It also shares practical tips for managing your brand’s media collection, strategies for sourcing, storing and organizing images and video, and examples of brands to watch in travel and hospitality.
Libris sponsors the Pioneer in Visual Storytelling Award at the HSMAI Adrian Awards Gala to celebrate a brand in the travel and tourism industry that has shown consistent commitment to using visual assets creatively in marketing and communication to tell its story.
Cover photo by Matt Morgan courtesy of Utah Office of Tourism.