Do you want to engage your followers instantly?
When your brand is hosting an event, whether it’s a baseball game, a music festival or a 5K fundraiser, your audience is primed to pay attention. Chances are they’re scrolling through their newsfeeds looking for photos – and they’re more likely to share whatever photo they see first. Will that be a photo your brand posted on Twitter with a witty caption and a behind the scenes angle, or a generic snapshot from a local news outlet?
If you can share a great photo in real time, you can control your story. Continue Reading