The Now Hear This podcast festival brought together 30 of the hottest podcasts in the industry, ranging from Larry Wilmore: Black on the Air to Levar Burton Reads to Off Book: The Improvised Musical. As these podcasters performed live on stage over the course of three days, Midroll VP of Marketing Amy Fitzgibbons and her team captured every moment.
The team not only wanted to create buzz and a sense of #FOMO on social media in real time during the event, but they also wanted to produce assets they could use on social media throughout the year. This live event provided a rare opportunity to generate a massive amount of visual content for a medium that is typically not very visual. Continue Reading