Sports fans have an insatiable demand for content. They want to know everything about their favorite teams, from score updates during the game to behind the scenes stories about the players. Teams are constantly creating new photos, videos, GIFs, graphics and more to engage their fans.
The challenge here is that storing, organizing and sharing visual content isn’t easy. Teams struggle to get their best assets out to their fans in real time. Once the game is over, photographers have to mail or hand deliver hard drives of photos. Team members attempting to transfer video clips throw up their hands in exasperation. Looking for photos from a previous season (or worse, a previous decade) turns into hours of searching through folders on a server or CDs.