Alexander Monelli is the first in-house video producer in Franklin & Marshall College’s 230 year history. Before his time, the college hired video production firms to create polished videos that were expensive to produce. Then, in 2012, the team decided to make video a priority.
Just five years after Alexander’s hire, demand for video is skyrocketing. He just hired a second videographer, and he brings on production companies to help fill in the gaps.
“We get so many requests for video that I can’t handle them all,” says Alexander.
Alexander and his team produce videos for student recruitment, alumni engagement, fundraising, events and more. Their work shines a light on what makes Franklin & Marshall unique, and it’s having a powerful impact.
“For F&M in the past couple of years, you can see it in the overall image of the college,” says Alexander.
He explains that applications shot up from 5,000 a year to 7,000 a year, and while video isn’t the only reason, it’s certainly a component.
“It’s creating a feeling of pride,” says Alexander.
We asked Alexander to take us behind the scenes at Franklin & Marshall. Here’s what we learned from his successful video storytelling strategy. Continue Reading