Did you see that?
These are the stories that caught our attention this week – from a panel of experts on social video to a diatribe about how you can use digital asset management to ease your team’s workflow anxieties.
Scroll through to get our take and check out the quotes that grabbed us. Click the links to follow a rabbit hole of interesting reads.
Webinar: Social Video Tips & Trends
By Stacy Minero, Mike Raspatello, Spike Jones and Chris Kerns
Adweek’s Social Video Tips & Trends webinar brought together experts from Twitter, Anheuser-Busch InBev, Edelman Digital and Spredfast to talk about how to make the most out of your video content on social media.
Twitter Director of Content Planning Stacy Minero shared standout examples of video on Twitter, like this one:
— Zach King (@FinalCutKing) July 29, 2014
This video is part of an HP campaign where the brand partnered with seven creators. Together, the creators produced 30 Vines, which HP strung into one TV ad. The campaign highlights another way to reuse your content. Instead of breaking one piece of content down into several pieces to share on social media, you can work backwards and use many pieces of social media to build into one bigger piece of content. This is just one of the many types of paid media that are commonly seen and used by companies these days.
How to Market to Goldfish: What Decreasing Attention Spans Mean for Marketers [Infographic]
By Sarah Quinn
Sarah Quinn shares an infographic from Wyzowl to explain what our short attention spans mean for marketers. The bottom line? Visual content can catch and hold attention in an age where we get distracted every few seconds. You might also want to think about how your marketing for your product could reach an international audience. Some businesses use international SEO (much similar to http://victoriousseo.com/markets/international-seo/) to help their products and services reach an international audience. Smaller businesses, operating mainly out of their local area, may want to opt for a digital marketing agency that’s been helping local businesses rank highly on Google’s search results, like ClickSlice who has been offering local SEO services to London businesses to help them achieve digital prominence, regardless of industry, for years.
59% of senior executives would rather watch a video than read text, when both are available.
Need some inspiration? Check out our post on The 21 Best Video Examples of Visual Content Marketing.
Want TV-Level Ad Reach? The Solution Isn’t Facebook or YouTube. It’s Both
By Andreas Goeldi
Who’s winning the video battle: Facebook or YouTube? In this piece for Adweek, Andreas Goeldi argues that we should all forget the battle and focus on how YouTube and Facebook can work together.
Goeldi uses A/B test results to highlight YouTube’s high view rates and Facebook’s high engagement. Both platforms can play an important role in the buyer’s journey.
Video’s role in marketing is on the rise. 79% of marketers say video will increase in importance over the next year. That means it’s important to hone your visual storytelling skills, and to develop a plan for how you will distribute your video content. Goeldi argues a cross-platform strategy is the way to go.
Cross-platform online video campaigns—with the reach of TV and the engagement of digital—are the future of brand advertising.
What Does Facebook’s New Video Hub Mean for Video Content Marketing?
By Krystal Overmyer
To build off of Goeldi’s argument that different platforms play different roles in your content marketing, Krystal Overmyer explains that your content should be tailored to each platform you use.
Instead of crafting one video that’s housed on YouTube and reposted to Facebook and Twitter, brands will need to develop a variety of video content that is tweaked and optimized for each platform.
Check out how Canon tweaks content to fit each platform.
On Instagram, the brand shares short, shareable content that highlights product features.
YouTube houses the brand’s longer-form content, like this tutorial on how to build a gallery wall.
Keep in mind that you don’t have to produce separate content for each platform – you can recycle the same piece of content to fit each platform. A great quote from a 10 minute, in-depth YouTube feature could be a short piece of snackable, shareable content on Facebook or Instagram.
Strategies for Creating Inspiring Content Marketing with Visuals
Business 2 Community
By Brian Honigman
In Strategies for Creating Inspiring Content Marketing with Visuals, Brian Honigman shares tips for creating content to help your brand stand out.
A visual language (or visual identity), is so much more than just a logo. Whether you’re a brand or publication (more and more, the line between the two is blurring) a visual identity serves to reinforce their editorial voice and can aid tremendously in branding effectively.
Bonus points: Honigman doesn’t just talk the talk, he walks the walk by sharing a visual version of his piece with this SlideShare.
DAM Diatribe on Data Anxiety
By John Horodyski
In DAM Diatribe on Data Anxiety, John Horodyski highlights how data is stuck in silos, causing widespread anxiety throughout organizations. This point mirrors the findings of our study with the CMO Council, From Creativity to Content, which shows that while marketers say visual assets are extremely important, they do not have a system for organizing and distributing those assets.
To minimize stress, stop working in silos and make best efforts to work across the organization making content connections.
Horodyski explains that DAM can be a just what your team needs as the seasons change and the new year approaches.
For more digital asset management advice, check out our resident DAM expert Peter Krogh’s take in his post, DAM Movement: From Big Data to Big Cloud.
In Case You Missed It
Here on the Libris blog, we shared the news about our upcoming webinar on setting up a university photo store, just in time for the holiday season. Plus, we went behind the scenes with photographer Chip Litherland to talk about digital asset management streamlines the LEGOLAND Florida team’s public relations.
Cover photo by Kristin Twiford.