Did you see that?
These are the stories that caught our attention this week – from Instagram’s small platform change with a big impact to tips for planning your 2016 visual content marketing strategy.
Scroll through to get our take and check out the quotes that grabbed us. Click the links to follow a rabbit hole of interesting reads.
3-Step Formula to Visually Brand Your Business
By Rebekah Radice
Rebekah Radice’s 3-Step Formula to Visually Brand Your Business outlines concrete steps to improving your branding with visual marketing, and supports them with powerful examples.
Step 1 is “Define your voice.” Using consistent, on-brand imagery in your social media efforts will help you hone your brand’s reputation. This fosters more familiar interactions between your customer and your brand online.
Radice uses Target’s Pinterest efforts as an example of defining the brand’s voice through images.
Just take a look at the presence they’ve built on Pinterest. Everything they pin is relevant to their audience, but also to their brand. It’s seamless!
The takeaway: don’t share visual content on social media just because you know you should. Be purposeful. Share compelling imagery that is in line with your brand’s mission and ideals.
How To Create An Effective Content Marketing Strategy For 2016
By Steve Olenski
It’s that time of year – time to start looking ahead to 2016.
In How To Create An Effective Content Marketing Strategy For 2016, Steve Olenski shares helpful tips for the year ahead, from “get to know your audience” to “pick your best ideas and figure out the best medium for them.” This one is key – when you look at your list of ideas, do some of them beg to be an infographic or a video? Thinking about the content format can help you figure out the distribution platform where your idea will shine.
This will also help you capture more readers, enhance your brand identity and engage readers who are viewing your site on different platforms.
One point I would add to Olenski’s list is to use this new beginning as a time to get organized. Make sure your content is under control, so you’re able to use it to its full potential in the new year. Check out Andrew Fingerman’s 5 Ways to Prepare for the Visual Content Apocalypse to get started.
Instagram’s Latest Platform Tweak is a Big Deal: Why Less Is More
Medium, Thoughts on Media
By Luke Kingma
Luke Kingma breaks down the implications of Instagram’s latest update in his Medium post, Instagram’s Latest Platform Tweak is a Big Deal: Why Less Is More.
The update seems simple – now, instead of displaying long captions, Instagram folds up the end of a long caption (or a long list of hashtags) under a “more” button. Check it out:
But Kingma explains that there is more to this update than meets the eye. And that’s just it – it’s all about what meets the eye.
With this change, Instagram is prioritizing images and reinforcing its position as a visual content platform.
Kingma shares a powerful take-home point at the end of his post:
This morning’s update is Instagram’s way of reminding us to keep our priorities straight. A great visual will get your audience’s attention. Great writing will keep it.
As people scroll through their Instagram feeds, what will make them slow their scroll? A compelling image. And if your brand shares compelling imagery, you’ll be one step closer to getting your audience to read your caption and interact with your content.
Live Experiences Reinvent the Way Customers Interact With Brands
Content Marketing Institute
By Natalya Minkovsky
In Live Experiences Reinvent the Way Customers Interact With Brands, Natalya Minkovsky highlights how live events can thrill your crowd in a way no other marketing effort can.
A 2013 global study by Momentum Worldwide compared 23 types of brand experiences, from watching a TV commercial to visiting a website to attending a branded music, sports, or other event. The study revealed that attending a branded live experience drives 65% of people to recommend the brand and 59% to buy it at retail afterwards – more than any other type of brand experience.
And, when captured correctly, live events also have the potential to generate some serious FOMO. So not only do you get all the benefits of a live event outlined in Minkovsky’s article, but you also get to engage your crowd on social media when you share photos and videos of the event. Bonus!
Check out the number of likes and comments on this simple picture of a book signing with Trisha Yearwood at Williams Sonoma:
Combining the live event with effective coverage on social media can create a lot of buzz for your brand.
In Case You Missed It
Here on the Libris blog, PhotoShelter’s CEO, Andrew Fingerman shared some tips to help your organization avoid impending doom in his post, 5 Ways to Prepare for the Visual Content Apocalypse. OK, “impending doom,” sounds a little dramatic, but if you think about the growing pile of images and videos building up on your desktop, on hard drives and in your inbox, I think you’ll be able to relate.