Did you see that?
These are the stories that caught our attention this week – from best practices for visual storytelling (complete with an infographic and visual examples) to the creator of Photo Mechanic’s insights on the importance of metadata.
Scroll through to get our take and check out the quotes that grabbed us. Click the links to follow a rabbit hole of interesting reads.
4 Visual Storytelling Best Practices
By Ashley Taylor Anderson
By working with textures, light, motion, sounds, and implied heat, taste, and smell, you can pull readers in and make your story more real to them.
What I like about this piece is it practices what it preaches. It starts out with a fantastic infographic about why visual storytelling is so effective.
— NewsCred (@newscred) October 21, 2015
Then, Taylor Anderson demonstrates each best practice with an image. She doesn’t just tell you, she shows you.
How Metadata Increases the Worth of Your Photos
By Deborah Block
Content marketers and brand storytellers have a lot to learn from photographers. Photographers aren’t just experts in visual storytelling, they’re experts in visual asset management. Photographers have to stay organized to keep their businesses afloat. Taking lessons from them could help your organization streamline your workflow.
Deborah Block’s interview with photographer and Photo Mechanic creator Dennis Walker highlights why metadata is key to organizing your photos, keeping track of usage rights, and providing context to your photos (now and in the future). Throughout the interview, Walker offers insights on why metadata is vital:
As I liked to say long ago, a picture may be worth a thousand words, but a picture without words is useless.
Don’t miss the section on managing images at events like the Super Bowl and the Olympics.
Why you should start paying real attention to Facebook Videos
Super Spicy Media
By Mojca Marš
Facebook with new features regarding videos! Coming up – more ads! https://t.co/0jwFGnRBGv
— Mojca Mars (@mojcamars) October 22, 2015
Facebook is logging 4 billion video views a day, which is reason enough to make organizations start incorporating video into their social media strategies. If you’re not yet convinced, Mojca Marš outlines three other reasons to start paying attention to Facebook Video, including Facebook’s own emphasis on improving the platform’s video capabilities.
Video on social media has incredible potential to capture (and hold on to) your audience’s attention.
When you open up your Facebook app on your phone, what happens? There’s a very very very big chance you get sucked into the content and BAM, 30 minutes pass like it’s nothing.
Managing Photos & Videos in a Visual Age
Visual asset management is a hot topic with organizations that want to communicate visually, but struggle with managing the flood of visual assets they are producing and curating. To better understand common challenges with visual asset management, we surveyed visual asset managers from organizations of all sizes and industries. The results revealed that access is a universal pain point with managing images and videos. Check out the report to see detailed insights.
Once organizations clean up the mess, enable sharing among teams and provide easy access to content, their communications can reach their full potential.
In Case You Missed It
Here on the Libris blog, Brad Mangin shared one tip your organization should start using today to streamline your workflow, and we outlined strategies for turning your teammates into cheerleaders for digital asset management.