The Colorado Rockies social media team is one of the best in the game. Whether they’re starting a Twitter snowball fight, sparking an eclipse-themed social media sing-along or sharing photos in real time during games, this team knows how to engage their fans with timely, relevant visual content.
Now, the Rockies are sharing their secrets in our latest Visual Storytelling Webinar, Behind the Scenes with the Colorado Rockies: How to Engage Fans with Quick Turnarounds and Real-Time Social Media.
Watch on demand to get:
- A comprehensive look at the tools and strategies behind the Rockies’ real-time social media workflow
- An understanding of how the team’s channels became the go-to place for fans to turn for uniquely “Rockies” content
- Tips for speeding up your visual storytelling, whether you’re covering a live event or turning print materials in a flash
When you watch on demand, you’ll get to meet three key players behind the Rockies’ visual storytelling:
- Matt Dirksen, Team Photographer
- Julian Valentin, Assistant Director, Digital Media & Publications
- Sarah Topf, Editor/Designer, Communications & Marketing
5 Quotes to Get You Fired Up
Read through the quotes below from Matt Dirksen and Julian Valentin to get excited for the webinar and to get ideas for the questions you want to ask.
Julian Valentin on engaging Rockies fans:
“It’s all storytelling. We have great content creators, an amazing photography team, and it’s my job to figure out how to package that to communicate with our fans. Our workflow is a huge part of building our fan base and connecting with our fans.”
Matt Dirksen on covering the game from the Rockies’ perspective:
“There’s a number of times that things happen that they don’t necessarily show on the TV broadcast. Those are the moments where I’ll send something off and say, ‘Hey, this is on its way, it might be something you’ll be interested in.’”
Julian Valentin on standing out with great content:
“Social media platforms change daily, it’s extremely hard for us to keep up. Baseball is such a routine-based game, and creating content that is cutting-edge is difficult. It takes creativity.”
Matt Dirksen on the Rockies’ FTP photo workflow:
“We can get a photo there in 5 seconds. I’ll pick the best ones to fire off and our social media people will make the decision of what they want to use to tell the story.”
Julian Valentin on the impact of lighting-fast visual storytelling:
“We use photos or images in every single tweet when we’re covering the game. Being able to use the photos that actually just happened in seconds is a huge asset for us to be able to connect with our fans at a new level. I’d say that’s one thing that sets us apart from other clubs is the quick access to our photos and sharing photos in real time.”
More Stories with the Colorado Rockies:
- A Step by Step Look at the Colorado Rockies Real-Time Social Media Workflow
- Rockies Challenge Reds to a Snowball Fight, Win Twitter
- 7 Pro Sports Social Media Giants Share Their Secrets
- MLB Teams Tweet Lyrics to ‘Total Eclipse of the Heart,’ Win Eclipse Week
- 5 Ways Professional Sports Teams Use Digital Asset Management
Cover photo by Kyle Cooper, Colorado Rockies.
