Did You See That?
We’ve gathered a bunch of fantastic visual storytelling articles for this week’s roundup, covering DIY tools for visual content, how to dodge content marketing burnout and tips for building your brand on social media. We hope you’ll share on social and give us a shout if you would like to hear more on a certain topic. We’re all ears! You can send me a note at firstname.lastname@example.org or shout out at us on Instagram or Twitter @getlibris.
By Amanda Walgrove for The Freelancer
Sometimes you just want to add a little flare to your written content. After all, a story told visually is more captivating than a story told through text alone. If you don’t have access to professional photography and you don’t want to source from a third party, you can create your own graphic to give your content that extra creative push. In this article by Amanda Walgrove, you’ll find 5 easy, affordable tools you can use to build infographics for your next piece of content.
By Emily Carter for Webpage FX
This article by Emily Carter is loaded with statistics that show travelers depend on social media when they’re deciding where to go, where to stay, what to eat and more. Carter points out the benefits of user generated content and share tips for how your brand can use it to give your social media authenticity. Bonus: she makes her points through an eye-catching, shareable infographic.
By Yoav Guttman for Libris
What’s the best way for your brand to work user generated content into your storytelling strategy? Check out six cutting-edge campaigns that brands are using to transform their marketing from a passive user experience to one where the user is actively participating in the brand’s content creation.
By Simon Penson for Moz
Ever feel like you’re in a content marketing lull? Simon Penson shares some ideas to pull you out of that funk and keep your content marketing strategy fresh and engaging.
By Joe Lazauskas for Contently
Content marketing is hot right now, but how do you measure its impact? Understanding how to track the performance of your content is key to a successful marketing strategy.
By Taylor Loren for Canva
If you’ve ever taken a class on photo editing, then you know that cohesion is everything. That goes for your Instagram feed, as well. If you’re curious to learn how you can make your Instagram feed more cohesive, take a scroll through this article by Taylor Loren from Canva. You’ll also learn some new ways to spice up your feed, like incorporating a stream of color or illustrations.
By Danielle Maczynski for Libris
Check out this Q & A with some of the best teams in college sports social media, including Clemson, Notre Dame and LSU. Find out their do’s and don’t’s, best practices for engaging followers, creative ways to improve your social media strategy and more.
By Avinash Duduskar for MarTechSeries
Check out this interview with our very own Head of Marketing & Sales, Jacco de Bruijn. Jacco sat down with Avinash Duduskar to talk about marketing technology and the tools he can’t live without to keep his daily workflow at its best.