Did You See That?
We’ve gathered a bunch of fantastic visual storytelling articles for this week’s roundup, covering everything from marketing tips from Airbnb to the power of social storytelling with National Geographic! We hope you’ll share on social and give us a shout if you would like to hear more on a certain topic! We’re all ears! You can send me a note at firstname.lastname@example.org or shout out at us on Instagram or Twitter @getlibris.
By Haniya Rae for Skyword Content Standard
In this Skyword article, Haniya Rae takes a deeper look into how the CMO of Airbnb, Jonathan Mildenhall, chose to take a social and political stand with Airbnb’s content marketing. In a year heated by the political sphere, becoming too opinionated can ultimately drive customers away. How do you go about tastefully taking a stand without offending your audiences?
By Mark Walker for Content Marketing Institute
This article is loaded with tips for writing your next newsletter. In fact, it made me pull out a pen and paper to write down some bullet points for my own photography newsletter to clients and prospects.
But don’t take it from me – author Mark Walker shares proof that these tips work. Every company on his list has a large number of newsletter subscribers. For example, AppSumo has 700,000 and CB Insights has 240,000. Hubspot even removed 250,000 subscribers to make sure they were targeting the right people.
By Nicki Howell for Business 2 Community
Looking for new tips to improve your content marketing? Look no further than a few of these industry standard tips and tricks that journalists follow when publishing their work.
Journalists are all about their audience. Learn how to structure, fact check, build on interview quotes and more to get your audience further engaged in your content.
Fashion Influencer Marketing: Why You Shouldn’t Get Left Behind
By Desislava Dobreva for Ninja Outreach
Whether you’re a fashion brand, an e-commerce company or anywhere in between, there are plenty of brand tips and strategies for everyone in this article by Desislava Dobreva. If you’re looking to learn more about leveraging brand ambassadors and influencers, then be sure to give this piece a good read.
The NBA and National Geographic on the power of social for storytelling
By Rachel Gee for Marketing Week
Engaging young audiences and continuing to innovate is where the power of visual storytelling lies, according to this article with National Geographic Chief Marketing Officer Jill Cress and Executive Vice President and Chief Marketing Officer for the NBA Pam El. Both CMO’s share their insights on their most successful fan engagement campaigns, and why looking to the future for inspiration is their driving force.