Did You See That?
We’ve gathered a bunch of fantastic visual storytelling articles for this week’s roundup, covering everything from Twitter’s big news to tips for telling your brand’s story in a visual way! Feel free to share on social or give us a shout if you would like to hear more on a certain topic. We’re all ears! You can send me a note at email@example.com or shout out at us on Instagram or Twitter @getlibris.
Telling Your Institution’s Story Visually
Inside Higher Ed
By Alex Budnitz
You’ve laid the groundwork for your brand’s content marketing. You’re ready to produce compelling content that will engage your audience. Now, how do you keep on brand and keep your fans coming back for more?
Alex Budnitz has the answers to your questions. In his article for Higher Ed, Budnitz irons out the fine details with a Q&A style run through.
One of the questions he asks is, “what are your institutions assets and capabilities?” He recommends figuring out what unique assets, from resources to talent, your brand can use to stand out.
This is also a good time to consider your capacity for developing design assets, and taking stock of any that already exist. For example: do you have a significant photography library— and if not, are you willing to invest in new photography?
Read more about a photo library’s effect on visual storytelling through our case studies, like How NMU’s Centralized Photo Library Supported the University’s Visual Rebrand.
Why Every Brand Should Be on Instagram
By Justin Rezvani
In last week’s roundup we talked about how to get your brand verified on Instagram. Now, let’s talk about why your brand should be on Instagram in the first place! Given it’s popularity, if you aren’t on Instagram, you’re missing out on ways to engage your following and ultimately drive revenue.
Instagram is not only in, but it’s the “it” scene. Your consumers want to engage and share, which helps drive traffic for your brand. The key is to always post quality and shareable content.
In a story for Fast Company, Justin Rezvani uses data from Forrester Research to show why marketers should focus on Instagram.
A recent study by Forrester Research found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. All data indicates that users are moving away from Twitter and Facebook and shifting their time to Instagram. This absolutely proves that Instagram is the best social and mobile platform for brands to reach audiences that are willing to engage. If you’re not marketing on Instagram, you’re missing out.
Twitter is Following Facebook by Opening Up Its Live Video Platform
By Alex Heath
It seems as though the merger to bring social media platforms together continues to evolve. Twitter is making it easier for users – especially brands – to broadcast live video. This week Twitter announced that it will launch its own form of live video similar to Facebook.
Before, users could go live with Periscope, which is not as user friendly, doesn’t integrate directly with Twitter and is more labor intensive if you want to use professional camera equipment. Now, you can go live straight from Twitter, and you can hook up your professional gear much more easily.
In an interview with Alex Heath, Brandlive’s CEO explained why this change is great for brands, who want to set up professional gear and stream live video content quickly and easily.
“This move by Twitter makes live video even more attractive to the world’s best brands,” Brandlive CEO Fritz Brumder said in a statement to Business Insider.
Bonus: Check out Twitter’s blog post on the release.
NCAA Tournament Coaches On Instagram: The Madness Is The Scarcity..
Sports Marketing & PR Roundup
By Joe Favorito
This was an eye opening read by Joe Favorito who took the time to investigate the top college sports coaches on Instagram, like Kentucky Wildcats coach John Calipari.
Instagram is a powerful tool for visual storytelling and building a community. Yet, few coaches are taking advantage of it. Favorito says only 11 of the 68 coaches competing in March Madness have Instagram accounts.
So what’s the deal? The social space is a growing place for engagement, where coaches can engage directly with not just recruits but with fans as well. Yet the engagement level is almost nonexistent.
Instagram gives coaches an opportunity to share content and engage with fans (and recruits!). It shows you are out and about, and interacting with your passions. And for coaches, it can highlight strong relationships with their players, their team spirit and their love for their jobs.
Favorito also points out how coaches have a lot to gain with a powerful closing line: “It doesn’t take much to win a game so few are in, let’s see who notices.”
Instagram Is Going to Let You Book Appointments Through the App
By Zamira Rahim
The first words out of my mouth when I saw the title of this article were, “Hold the phone.” Instagram is taking another step toward becoming a one-stop-shop for brands. With the new feature, users will be able to book a haircut or a restaurant reservation within the app.
“It’s a savvy move for Instagram,” says Zamira Rahim of Fortune, and I couldn’t agree more.
Instagram, along with Facebook, is in the midst of launching several new features that will make it even more challenging for other platforms to keep up.
Check out this video to preview some of the upcoming changes:
In Case You Missed It
Here on the Libris blog, we shared our top picks for the real March Madness – the March Madness of social media! Who will keep dancing? Check out our preview show and cast your votes in our polls. Plus, go behind the scenes with the United Soccer League to see how they power a lightning-fast social media workflow.