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The Best Food & Bev Brands to Follow on Social Media

It’s no secret – we all love to look at mouth-watering photos and videos in our social media feeds. Melting cheese, chocolatey baked goods and ...

It’s no secret – we all love to look at mouth-watering photos and videos in our social media feeds. Melting cheese, chocolatey baked goods and stacked sandwiches are sure to slow our scroll.

But today, food and beverage brands are taking extra steps to stand out and engage with their followers online. By pushing the boundaries of what it means to be a food, beverage, restaurant or snack brand on social media, they’re showing there’s more to their brand than just delicious photos and videos.

We’ve put together a list of food & beverage brands that are breaking the mold when it comes to creating content and interacting with their audiences. Check out our favorite food & bev social media stars and see why you should give them a follow!

Wendy’s

Wendy’s is known for their ruthless online behavior and “savage” commentary. Their Twitter bio says it all: “We like our tweets the way we like our fries: hot, crispy, and better than anyone expects from a fast food restaurant.”

They love to throw out some unexpected angst, and they’re sure to keep the Twitter community coming back for more.

When it comes to the great Chicken Sandwich Debate, they chimed in with some bold and boastful tweets to let the fast food community know who’s boss.

It’s content like this that makes a mainstream food and beverage brand worth following on social media. You may know what to expect on the menu, but you never know what they’ll say online.

Milk Bar

Milk Bar’s social media channels are all about spreading joy just as thick as the icing on their delicious layer cakes.

They always keep it light-hearted and fun, whether they’re sharing a brightly colored photo with a hint of their signature pink or a witty caption that gives audiences a taste of Milk Bar’s personality. They have a rock-solid brand voice, and their playful, joyful tone comes through in every single piece of content.

 

 
 
 
 
 
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Grab your cake-bestie-work-wife-twice-removed, new cake is comin’ in hot. Three days until this bad boy hits the menu #NEW

A post shared by milk bar (@milkbarstore) on

 

 
 
 
 
 
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If you know us, you know we love a cake-casion. Happy Birthday to our first flagship, Logan Circle! Tap our story to see how we celebrated our first year, and thank YOU for riding along

A post shared by milk bar (@milkbarstore) on

 

 
 
 
 
 
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Not all heroes wear capes, but they do know how to layer a cake #hardbody

A post shared by milk bar (@milkbarstore) on

Reese’s

Not only are the Reese’s social media channels filled with simple, timely and tasty looking visual content – a fun mix of branded motion graphics and bright orange product shots – but they seem to know just how delicious their candy truly is. Their tone is confident and unapologetic – and it’s hard to resist.

 

 
 
 
 
 
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In fact, you’ll be licking the screen too. #NotSorry

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Raise your hand if your screen has a nose smudge now. #aprilfools

A post shared by @ reeses on

Denny’s

On Instagram, Denny’s is in a league of its own. One quick scroll on their feed leaves you thinking, ‘how in the world do they come up with this stuff?’

 

 
 
 
 
 
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What’s better than an afternoon stroll with your newborn striplets? That’s correct, absolutely nothing. Savor this moment, they’re not young forever.

A post shared by dennysdiner (@dennysdiner) on

Honestly, we had a really hard time choosing which posts to feature, because each post is just as hilarious and bizarre as the next. If you’re looking for a little more absurdity in your life, do yourself a favor and give them a follow.

Red Bull

One thing you’d be hard-pressed to find on Red Bull’s social media channels are photos and videos that actually feature their energy drink. For them, it’s all about the action. Red Bull is known for their slogan, “Gives you wings,” which resonates across their social media channels. This brand is dedicated to the world of extreme sports and their feed is full of videos of high-flying athletes, dangerous stunts and impressive feats.

We love their Chasing the Shot video series, featuring some cutting-edge photographers who double as adrenaline junkies.

Their 12+ million followers on Instagram alone prove that a brand with a powerful and well-known presence doesn’t need to show off their product or toot their own horn. Finding a dedicated niche and building a loyal community can work wonders.

FreshDirect

FreshDirect is known for bringing food from the farm straight to your table. Adding star ratings to their tweets lets their followers know the freshness of their latest products, and shows off just how much they really care.

FreshDirect’s Instagram is also filled with goodies. Think of it as a dedicated hub for finding inspo, tips and recipes from foodies, influencers and FreshDirect customers. Dive deep into one of these delicious meals and get cookin’!

Pop-Tarts

Pop-Tarts’ Twitter raises the bar when it comes to addressing their audience and spicing up their content with humor and wit. For example, when Twitter user @_roadrunnerbeep tried to get Pop-Tarts involved in the recent Popeyes Chicken Sandwich debate, Pop-Tarts quickly shared a snarky response.

The Pop-Tarts team loves to have fun on Twitter, and they never shy away from joking around with fans and calling out other well-known brands.

Gramercy Tavern

This one hits close to home, literally. Gramercy Tavern is a short subway ride away from our office in FiDi, NYC, and boasts a beautiful array of photos on their Instagram.

On their feed, you’ll find a detailed look at their menu, their process in the kitchen and their community/culture. We like to think of their content as a virtual menu. Their Instagram captions detail the ingredients for each dish, highlight daily specials and more. Plus, they regularly share updates about their team, decor and various initiatives.

The main reason we love them? Their content is warm, welcoming, honest and descriptive. With Gramercy Tavern, you’ll know exactly what to expect when you walk in from the city street.

Slim Jim

Just when you think meme culture has taken over every corner of the internet, here comes Slim Jim and the “Long Boi Gang.” We love that they have a name for their community, and it’s a perfect fit for their Gen Z audience. They’ve completely embraced the memeification of their brand and have transformed their Instagram account into a gold mine of binge-worthy content for their dedicated fans.

 

 
 
 
 
 
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I can feel the NICE chain coming in the comments

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That will be $500 for this session…and please don’t try to pay me w/ long bois AGAIN.

A post shared by Slim Jim (@slimjim) on

 

 
 
 
 
 
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Tommy is a Gang hero.

A post shared by Slim Jim (@slimjim) on

Rallying around relevant topics, creating meme after meme, and commenting on random posts across Instagram left Slim Jim with an impressive following – and a place in the meme history books.

What other Food and Beverage brands are you following? We shared our list, who holds a spot on yours? Let us know by tweeting at us @psforbrands! Tag the best F&B brands making noise on social media.

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