The University of Florida is one of the most recognizable brands in higher education. You know the gator mascot and their bright orange and blue, of course – but have you taken a moment to appreciate the incredible photos, videos and GIFs coming out of Gainesville?
Now, in a new on-demand webinar, go behind the scenes with Casey and Brett to get a closer look at their creative process. Get a breakdown of their tools and their workflow, and inspire your future video marketing projects.
When you think of your brand’s archive of photos, videos, GIFs and more, do you think of a beast you don’t want to take on?Introducing Digital Asset Management Month!Every day in March, we’ll be sharing tips and insights on how to organize, manage and share your photos and videos. Get ready for tons of content about metadata, workflow, visual storytelling and more!
Content marketing builds affinity, engagement and trust with potential and current customers. Unlike direct marketing, which explicitly demands a consumer’s money in exchange for goods or services, content marketing gently…