cmo council

6 min
242

Ten Examples of the Impact of Visual Asset Management

The Impact of Visual Asset Management Organizations of every size and every industry are facing a huge challenge. In the age of communicating visually, only a fraction of organizations have…

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6 min
522

DAM 101

Digital Asset Management: Store, Organize and Share Your Organization’s Photos and Videos

We all interact with photos and videos every day, in both our personal and professional lives. We communicate visually – from sending selfies to our friends to communicate our feelings…

Visual Storytelling in Adventure Travel: How the ATTA Leverages Digital Asset Management

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4 min
253

Case Study: Visual Storytelling and Digital Asset Management in Adventure Travel

This post was originally published in Adventure Travel News, powered by the Adventure Travel Trade Association. Cover photo courtesy of the ATTA. Demand for visual content is on the rise.…

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8 min
707

10 Best Visual Content Marketing Ideas to Steal in 2016

As we ring in 2016, it’s time to make sure visual storytelling is a top priority. The importance of images and videos in marketing skyrocketed in 2015, and it will…

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7 min
333

Content Strategy

5 Ways to Prepare for the Visual Content Apocalypse

This post was originally published in iMediaConnection. I hate to be the bearer of bad news, but there’s a cataclysmic event headed right for content marketers. It’s the visual content…

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6 min
260

DAM 101

Your New Worst Employee

This post was originally published by our CEO, Andrew Fingerman, on Medium. There’s a new problem employee in our midst — the content hoarder. We’re witnessing the emergence of a nasty subculture…

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3 min
160

DAM 101

The 5 Risks of a Messy Media Library

A robust media library can help your brand have a big impact, especially if it’s well organized. The majority of senior marketers say visual assets are key to telling their…