It’s happening — Stranger Things Season 4 is now streaming on Netflix.

SPOILER ALERT: We’re not going to spoil anything about what the crew is getting into, but for anyone who’s seen it or the marketing of its anticipated release—there’s no denying the epic elevation of visual craftsmanship as the storyline progresses.

To celebrate, we decided to dig into what we can learn about visual content marketing from this modern cult classic series’ marketing strategy.

We also decided to make a bit of Stranger Things inspired visual content of our own…Let us know what you think on social (@psforbrands)

5 Visual Content Tips to Learn from Stranger Things

1. Keep it simple.

The introductory credits for Stranger Things uses nothing but text and music, but it’s packed with that perfect eery feeling! It catches your eye, builds suspense, and makes your heart beat a little faster.

Next time you’re looking to develop a content concept, start with the feeling you want elicit from your audience and find a simple way to get your message across.

2. Unlock your curiosity door.

When you’re tasked with producing eye-catching visual content on a regular basis, you need to keep an open mind and keep your creative juices flowing.

Make sure you’re consuming visual content from other teams so you know what works and what doesn’t. Get inspired by the work of people you admire.

Need ideas? Check out 23 Visual Storytelling Tips from Top Content Creators or The 21 Best Video Examples of Visual Content Marketing.

Pro Tip: For your next experiment, try out a new visual format or play around with a new aesthetic!

3. Your audience is hungry for content.

You know how Eleven can never get enough Eggos? Your audience can never get enough content.

These days, audiences have an insatiable demand for content, and as marketers and creatives, we feed the beast.

If you give your audience high-quality visual content when they want it, they will not only consume it, they’ll share everything you have published with their friends and they’ll keep searching for more.

When you share the right content, in the right format, at the right time, the ROI of digital assets can be huge.

4. Mornings are for coffee and contemplation.

You shouldn’t have to be bothered when you’re busy with things like coffee and contemplation.

Alas, most creatives are dodging cryptic emails and overwhelming amounts of image and file requests.

Give everyone on your team easy access to the content they need, and make file requests self-service by adjusting your visibility and access settings. That way, you can get back to focusing on what’s important.

5. You’re not crazy.

Working with an abundance of visual content can get messy, and sometimes, it can drive you crazy. You’ve probably spent hours looking for a photo you know you have.

As we know from Joyce Byers, all that searching can make you feel like you’re out of your mind.

The good news is we’ve got plenty of expert organization tips to help you streamline how you source, store, organize and share your visual assets! Have no fear, the PSB DAM experts are here!

…and keep your digital life organized before the visual apocalypse consumes you!