As a 49ers fan growing up in San Francisco, a young Terrell Lloyd used to make photo books out of gameday images he cut out of the newspapers.
Today, he’s the lead photographer for the team, and photographers across the NFL and beyond look to him for workflow tips and inspiration. This Canon Explorer of Light with an IT background combines art and technology to move images faster than anyone in the game.
“How do I create success? It’s always about exceeding expectations to your customers, your client,” says Terrell. “For me, once you exceed expectations, then you know you did a fantastic job.”
On August 25 at 2pm ET / 11am PT, Terrell is sharing his secrets during our latest webinar, The Strategy Behind the San Francisco 49ers Innovative Photo Workflow. Save your spot today to learn:
- The strategy, tech and tools behind Terrell’s lightning-fast workflow
- The difference between San Francisco’s 2012 and 2019 Super Bowl workflows – and how it made an impact on fan engagement
- How Terrell and his team capture the moment, both on and off the field
Want to get a preview and prep some questions for Terrell? Watch his highly popular on-demand session from The PhotoShelter Summit for Brands to hear how Terrell blazes a trail with cutting-edge tools and a lightning-fast workflow.
Top Takeaways from Terrell Lloyd
Skim through Terrell’s tips below, and watch the video to get a full run-through of his photography workflow.
Everything has to be organized.
Terrell is highly organized, and his Super Bowl workflow is a prime example. When he ran 49ers photo coverage during Super Bowl LIV, he planned out everything, from double-checking his whole team’s gear to mapping out routes in the stadium.
“It’s all about telling the story, but everything is still planning and being organized,” says Terrell.
His organized workflow allows him to move quickly in any situation.
Wow your team – and your fans – with speed.
Terrell can deliver images from the field to his teammates in design, social media and marketing in seconds so they can turn them around to engage fans in real time. He helped build out Levi’s Stadium with 12 network access points so he and his team could use wireless FTP to send photos instantly to PhotoShelter during the game. Even on the road, Terrell can deliver images in two minutes thanks to cutting-edge tools.
Now, 49ers fans can see the best celebration image even before the next play.
The right equipment is key.
You’ll learn more about Terrell’s tools in the upcoming webinar, but here’s a quick look inside his toolkit:
- Verizon Wireless Jetpack 4G AC791L LTE Mobile Hotspot – for transmitting files on the road
- WD My Passport 250 GB Wireless SSD – for transmitting files on the road
- Photo Mechanic – for photo editing
- Stream Deck – for keywording
- Typinator – for player roster shortcuts
- PhotoShelter – for digital asset management and real-time workflow
Ready to learn more?
Sign up now for Terrell’s webinar, The Strategy Behind the San Francisco 49ers Innovative Photo Workflow, and check out all of the sessions from The PhotoShelter Summit for Brands to get tips from Terrell and 35+ other marketing and creative experts.
Plus, be sure to join the conversation in our new Slack community for creative teams.