Roundup: Video Marketing Strategy, Live Video and More

Did you see that?

This week our roundup is all about video marketing strategy. We’ve gathered some of the hottest trending articles that are loaded with tips and insights.

We hope you’ll share on social and give us a shout if you would like to hear more on a certain topic. You can send me a note at danielle@photoshelter.com or shout out at us on Instagram or Twitter @getlibris.

Roundup:

Exploring the Rise of Video Marketing in Higher Education

By Stephen App for ecityinterative

“I think a major component to why video is so ubiquitous digitally right now is social media. Everybody has a smartphone. Everybody has access to Facebook, Instagram, Snapchat. All of these platforms are giving video the vehicle to really permeate the digital space. It’s not as simple anymore as just throwing a video up on the internet and hoping it sticks because there’s so much access to social media you really need to be in tune with your social media presence to get the most out of your videos.” – Gina Benigno, Video Production Manager at Temple University

---

The Rise of Video Marketing

By Matt Leap for hipb2b.com

This infographic does a great job of explaining the state of video marketing visually. Here are Matt Leap’s key takeaways:

• “Online video accounted for 64% of all consumer internet traffic this past year
• Websites with video converted 40% more than websites without it
• Video users generated 41% more web traffic from search compared to non-video users”

---

3 Tips for Adding Live Video to Your Retail Marketing Strategy

By Haniya Rae for Skyword

“While your videos shouldn’t be scripted, as a marketer, you can rely on these formats to have a little bit of structure while you start to test what works and what doesn’t, like the length of time your audience stays engaged, the number of viewers available at different points in the day, whether an influencer is working (or not) for your audience, and if your SEO related to the video is working (or not).”

---

Don’t Dismiss The Commercial Value Of Video Marketing

By Eric Wendt for Brafton

“Video is popular because it’s easy to digest,” said Perry Leenhouts, Senior Creative Director at Brafton. “It’s almost a passive form of absorbing information. You just look and listen. You don’t have to read or go to great lengths to find the information you want.”

---

Social Video: The Marketing Trend That’s Worth Investing In

By Betsy McLeod for Blue Corona

“As our attention spans have declined, our consumption of online videos and multi-device usage has exploded. Why? Because, according to marketing industry influencer Krista Neher, the human brain can process images up to 60,000 times faster than words, and according to Forrester Research’s Dr. James McQuivey, ‘a minute of video is worth 1.8 million words.’”

---

How To Rev Up Your Video Marketing Strategy

By Sara Dyer for Alabama Media Group

“For your videos to get the maximum amount of views, it’s important to put them in front of the people who would be the most interested in what you’re saying. How do we do this? Three words: search engine optimization (SEO).”

---

Bonus Reads

How to Get Started with Video Content Marketing Using Your iPhone
Long Form Video: A Powerful Example of Destination Marketing Content
7 Video Marketing and Social Media Tips to Steal from Daily News Reporting

Cover photo by Dani Maczynski.