Did You See That?
These are the stories that caught our attention this week – from content marketing insights to vlogging and smartphone photography tips you won’t want to miss.
Scroll through the roundup to get our take and check out the quotes that grabbed us.
Content Marketing Myths That Businesses Need to Stop Believing
By Mike Templeman
This read is a great reminder to slow down when you’re starting out in content marketing. It’s easy to get overwhelmed, but remember, Rome wasn’t built in a day. Your stellar content marketing plan will take time and testing.
Sometimes content marketing is trial and error. If you think you’re going to master the field your first time up to bat, think again. Mike Templeman’s article in Forbes this week is a great reality check. It’s loaded with tips and strategies on how to slow down and make the most of your first year of content marketing.
“I don’t want to burst anyones bubble, but coming into content marketing with no experience and setting the expectation of creating “amazing” content is a bit of a stretch. That’s not to say that your business shouldn’t strive to create strong content, as that is what will ultimately drive your returns. However, you must know that creating great content is a process.”
Templeman shares another great tip that I wrote down in my own notebook. He says, “spend just as much time promoting new content as creating it.” It’s a great rule to follow so you can get more mileage out of every piece of content you produce.
Video Blogging Is an Easy Yet Effective Addition to Any Content Marketing Strategy
By Jini Maxin
This piece by Jini Maxin goes hand in hand with Templeman’s article on content marketing above. What is the future of video blogging? What is the future of blogging in general, and how can you make it worthwhile for your brand? Maxin says high quality is the key to successful content.
“About 10 years ago, a company could blog about anything and get an SEO boost; today, with increased competition between the many blogs out there—and thanks to Google’s ever-evolving algorithms such as Google Panda, RankBrain, and Hummingbird—you need to cut through the clutter with quality content to rank high in Google searches.”
Scroll through Maxin’s piece for tips and insights on maximizing your blog content and engaging your fans with vlogging.
3 Breathtaking Examples of Video Content Done Right
Skeleton Video Insights Blog
By Jonathan English
This article is worth a few minutes if you’re in the mood for a laugh and want to be wowed by some successful video marketing examples.
Jonathan English has collected three examples of what he considers grade A video content. All three spots come from reputable brands. Some are witty and intelligent, others are stunning and emotional. You might even recognize them since they were widely shared when they were first released.
Curious about the ROI for the brand that produced them? English shares eye opening stats and insights on why these videos were successful.
How To Take Amazing Photos On Android: Practical Tips No Matter What Android Device You Own
By Anish Asokan
There’s an undeniable wave of change happening in the industry of photography. We all carry a camera around in our pockets every day thanks to the smartphone. Now, everyone on your team has the power to capture your brand’s story through photos and videos. In this article by Anish Asokan, we discover some hidden secrets to improve your team’s photography skills so everyone can be ready to tell your brand’s story at a moment’s notice.
“One of the best ways to tackle the focus and exposure issue is by tapping the viewfinder and selecting the area of interest. The camera setting will automatically adjust the focus and exposure based on the area.”
Scroll through Asokan’s practical tips to improve your photography.
Want to read more about mobile photography? Check out these posts:
- How to Get Started with Video Content Marketing Using Your iPhone
- Tell Your Story in Real Time: The Libris Uploader App
In Case You Missed It
Here on the Libris blog, we shared influencer marketing tips and an award winning example of visual storytelling!
- Winning Visual Storytelling: Newfoundland and Labrador’s Colorful Video Marketing Campaign
- 3 Killer Influencer Marketing Tips Your Brand Needs to Try in 2017
Cover photo by Dani Maczynski.