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ROI of VAM: Maximizing Your Brand’s Visual Media Library

ROI of Digital Asset Management: Maximizing Your Brand’s Visual Media Library via the Libris blog

Visual asset management (VAM) empowers brands to get a higher return on investment from their visual media libraries.

A new survey of our clients across all different industries shows that Libris has helped teams save time, cut costs and get more from their photos and videos. The survey reveals:

  • 70% of teams wasted time searching for visual assets before switching to Libris.
  • 65% of clients weren’t able to find the right assets at the right time before using Libris.
  • Individual Libris users save an average 176 hours per year – at $75/hour, that’s $13,200.
  • Libris stakeholders combined per account save an average 667 hours per year (way to value the time of your colleagues, partners and customers!).

And while respondents noted that Libris benefits the brand by saving time, saving money, decreasing time to market and producing revenue, the majority said that Libris empowers teams to maximize their visual media libraries.

As Jeff Qualmann, Marketing Services Manager at Knape & Vogt, put it: “Finally, we have a means and structure to identify, locate and reuse our assets efficiently.”

The ROI of VAM

Fast Communications

A cloud-based visual asset management system allows your visual media library’s contributors to upload photos and videos from wherever they are. It gives your team members and external partners easy access and provides formidable search functionality so they can find the visual assets they need on a tight deadline.

Photographer Chip Litherland and his team at LEGOLAND Florida use Libris to deliver photos to the media within minutes of when they were shot. The marketing and PR team manages to beat many of the local news outlets after an event, which, as Chip explains, allows the brand to shape the story.

“They’re able to edit and control their message,” says Chip. “They’re able to take great photography of the best moments and push them out there really quickly using Libris.”

Saving Time Across Teams

Visual asset management saves time for the collection manager as well as staff members and external partners who need access to your brand’s images and video. The collection manager can tag assets in bulk, upload and download images and video whether they are in the office or on the go, and deliver the assets to stakeholders with the click of a button. On the other side, stakeholders can easily browse the collection and get inspired to use new imagery for a project, run a quick keyword search to find a range of photos and videos, and download files in the size they need. This cuts out a lot of steps and back-and-forth communication.

Maximizing Your Visual Media Library

A visual asset management system ensures your photos and videos are easy to find, download and share. If you can’t find the photos and videos you need, when you need to use them, your visual media library cannot reach its full potential. You run the risk of missing PR opportunities, failing to keep up with the speed of social media, wasting money as valuable assets sit unused and recreating assets you already have but can’t find.

Visit Greenland uses Libris to give external partners like tour operators and travel agencies access to a diverse archive of images. Since switching from a disjointed combination of Flickr and Dropbox to Libris, Visit Greenland Manager of Photography and Market Development Mads Pihl says stakeholders are regularly checking in to the database to find new photos, fulfilling his hope for the system’s potential.

“My hope would be that there will be a longer tail on the images used in the database,” says Mads. “The more diversity that we get through the database, the more diversity there will be in the representation of Greenland by our stakeholders.”

Generating Incremental Revenue

A well-organized visual media library opens the door to generating revenue through image sales. Libris allows brands to turn on e-commerce with the flip of a switch. Forbes reports that universities that don’t prioritize organization and take advantage of photo sales are losing $30,000 annually.

University of Tennessee Head Athletics Photographer Donald Page says the Vol Photo Store, hosted by Libris (the only NCAA-compliant photo sales solution), allows the athletics department to generate revenue and meet the fans’ demand for Vol sports imagery.

“We saw not just a gap in the market, but a gap in providing for our fans,” Donald said. “You’re sitting on assets that are valuable – not just to your university but to other people who support your university.”

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