On the way to the 2018 World Series Championship, the Boston Red Sox had an iconic season both on and off the field.
It all started when the team’s new manager, Alex Cora, asked Manager of Photography Billie Weiss to fill the blank wall in his office by printing a photo for each win of the season. They went into the postseason with more than 100 photos on the wall.
When the Red Sox had a break in the week leading up to the World Series, the team behind the lens decided to get creative. They projected larger-than-life photos of the record-setting season onto landmarks throughout Boston and Cambridge, celebrating the season’s most exciting moments all over the city.
An image of David Price of the Boston Red Sox is projected onto trees on Boston Common on September 30, 2018 in Boston, Massachusetts. Photo by Billie Weiss, Boston Red Sox, Getty Images.
Now, the Red Sox are starting a new season. What’s next for this team, in terms of baseball and photography?
To find out and to get the keys to their success, join us for our upcoming webinar, The Strategy Behind the Boston Red Sox Championship Visual Storytelling, on Tuesday, April 30, at 3pm ET with Red Sox Manager of Photography Billie Weiss!
You’ll learn:
- How the Red Sox share photos in seconds on game day
- How they celebrated 2018 success through photography with Alex Cora’s Wall of Wins
- How the Red Sox are pushing the envelope with innovative photo projects like Projections and Top Shots, a sponsored video series that created a direct line between photography and revenue
