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The Strategy Behind the Boston Red Sox Championship Visual Storytelling

  • 1 minute read
  • 1.6K views
  • Kristin Twiford
“Mookie Betts #50 of the Boston Red Sox reacts as he is given a Powerade bath following a game against the Arizona Diamondbacks on August 14, 2016 at Fenway Park in Boston, Massachusetts.”

On the way to the 2018 World Series Championship, the Boston Red Sox had an iconic season both on and off the field.

It all started when the team’s new manager, Alex Cora, asked Manager of Photography Billie Weiss to fill the blank wall in his office by printing a photo for each win of the season. They went into the postseason with more than 100 photos on the wall.

Boston Red Sox Manager Alex Cora poses for a portrait in front of a wall of photographs depicting every win throughout the season in his office during a workout before the American League Division Series on October 2, 2018 at Fenway Park in Boston, Massachusetts. Photo by Billie Weiss, Boston Red Sox, Getty Images.

When the Red Sox had a break in the week leading up to the World Series, the team behind the lens decided to get creative. They projected larger-than-life photos of the record-setting season onto landmarks throughout Boston and Cambridge, celebrating the season’s most exciting moments all over the city.


An image of David Price of the Boston Red Sox is projected onto trees on Boston Common on September 30, 2018 in Boston, Massachusetts. Photo by Billie Weiss, Boston Red Sox, Getty Images.

Now, the Red Sox are starting a new season. What’s next for this team, in terms of baseball and photography?

To find out and to get the keys to their success, join us for our upcoming webinar, The Strategy Behind the Boston Red Sox Championship Visual Storytelling, on Tuesday, April 30, at 3pm ET with Red Sox Manager of Photography Billie Weiss!

You’ll learn:

  • How the Red Sox share photos in seconds on game day
  • How they celebrated 2018 success through photography with Alex Cora’s Wall of Wins
  • How the Red Sox are pushing the envelope with innovative photo projects like Projections and Top Shots, a sponsored video series that created a direct line between photography and revenue

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Kristin Twiford

Kristin is the Content Marketing Manager for Libris. She covers visual storytelling trends and best practices here on the Libris blog and uses her background in television production, daily news and communications to shoot, produce, edit and publish video content for social media, marketing and sales.

Related Topics
  • baseball
  • Billie Weiss
  • Boston Red Sox
  • MLB
  • photography
  • Professional Sports
  • real-time workflow
  • social media
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Our #webinar with @bellsbrewery is today! Have you signed up?? We're sitting down with @fritzklug, Bell's Digital Content Specialist to learn how his team uses #photography in every aspect of the business, from #marketing and #PR to #sales. 17 1
BYOB (Bring Your Own Bell's!) In our next #visualstorytelling #webinar, you’ll learn how the team at @bellsbrewery ramped up their #marketing and digital content as the craft brewery grew from a local Michigan favorite to a national brand. 17 1
We had a blast yesterday with @jkthethird and @emeraldcchan, two awesome creatives from @FreshDirect. If you missed our #visualstorytelling #webinar, don't fret! Visit the link in our bio to watch the webinar recording and to learn how their team has found success managing over 200,000 assets with Libris! 46 1
As @FreshDirect grew exponentially in just a few years, Senior Managing Photographer John J. Kelly, III and his team were tasked with keeping up with the brand’s rapid expansion. 16 1
Have you heard about our new #mobileapp yet? 16 0
“Everyone could look through historic events or iconic musicians who came through SAP simply by typing in their name, instead of having to look through multiple folders and hard drives trying to find the right one.” - Brandon Magnus,  @sapcenter House Photographer 21 1

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