Engaging

NYC Water Delivers Refreshing Message with Summer Water Stations

NYC Water surprises passersby in union square, raises awareness for city water via the Libris blog

On a hot day in New York City, a water station with free cold water might look like a mirage. But, lucky for you, it’s real, thanks to an initiative by the New York City Department of Environmental Protection.

NYC Water stations are popping up around all five boroughs this summer to show New Yorkers and tourists just how great the city’s water really is (of course, the water here and the bagels it produces are already a point of pride for many New Yorkers). The pop ups communicate NYC Water’s mission in a visual, interactive way. A post on NYC Water On the Go outlines how New York’s water is healthy, affordable, green and convenient, and the pop ups demonstrate each of those values.

Check out this video interview with Liza Whiting and her dog Mia, who were delighted by a water station with fresh, free water in Union Square.

 


Of course, an added bonus of this water station is that it’s a novelty. It’s not every day you come across a multipurpose sink with specialized faucets for drinking and filling up your water bottle right in the middle of Union Square. The pop up makes for a great photo op, helping NYC Water create a ripple effect for its message on social media, as well.

The Department of Environmental Protection is not the only agency engaging New Yorkers in an innovative way this summer. Check out how the NYC Mayor’s Office is using a new Digital Playbook to improve citywide communications.

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