Visual media is crucial to your brand’s success. You need photos, videos, GIFs and more to power your social media, website, PR, advertising, marketing and just about everything else under the sun – or, in the case of the National Aquarium, the ocean.
To make the most of your photos and videos, you need to be able to find them quickly. Join the National Aquarium’s Visual Productions Manager David Coffey and digital asset management (DAM) expert Peter Krogh for a deep dive webinar to see how you can optimize your visual media workflow.
In this webinar, we’ll cover:
- How to make your images searchable with rich metadata
- Best practices for setting up the structure of your visual media library
- Tips for sharing assets with stakeholders
DAM expert Peter Krogh will share best practices and advice for organizing your brand’s photos and videos. Plus, you’ll get an inside look at the Aquarium’s visual storytelling strategy, from how they store and organize visual assets to how they use them to engage their audience.
Grab your gear and get ready for a deep dive!
This is our second Libris Visual Storytelling Webinar. Check out the first in the series, 17 Hacks for Visual Storytelling.
Cover photo by Sean Lo courtesy of the National Aquarium.