Our own CEO Andrew Fingerman weighs in with expert advice on what brands and businesses should keep in mind when using imagery in social media. Check out today’s CommPRObiz.com article:
Despite the prominence of social media over the past decade, companies still grapple with how to effectively manage the appropriate tone, frequency of posts, and the inclusion of visuals. In particular, photos and video present a challenging discipline, but one well worth it. Photos and video have been shown to significantly increase engagement over text-only, and the trends suggest that more than 84% of communication will be visual by 2018.
This presents a simultaneously wonderful and scary opportunity for companies looking to connect with their customers through visual communication. In order to succeed, companies need to define their visual point-of-view.