In early 2020, KIND Snacks’ Instagram feed was packed with on-the-go imagery. By late March, as travel and even commuting came to a screeching halt, the social media team behind the popular snack brand knew they had to pivot – and fast.
Right away, the team shifted to sharing home-based imagery, like this:
Want to find out how they changed their entire visual content strategy overnight? Check out this session from The PhotoShelter Summit for Brands with Digital Content Producer Blair Hirak and Social Media Marketing Specialist Rachel Workstel.
In this video, you’ll learn:
- How KIND used research and social listening to find new, relevant themes for messaging in 2020
- Why kindness became a central theme of the brand’s campaigns
- How the team produced and curated a new visual identity quickly
Plus, you’ll see examples of KIND’s top social media posts during this time, and get the insights and strategy behind them.