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How College Football Playoff, NAIA, NACWAA and More Use DAM for Communications

How College Football Playoff, NAIA, NACWAA and More Use DAM for Communications

Ah, fall – time to ring in the start of college sports season both on the field and online. Athletic departments are getting creative with photos and videos across social media platforms to make sure fans in the stands are paying attention, whether they’re focused on the action or the phones in their hands.

University of Maryland athletics shared a spin-off of James Corden’s wildly popular Carpool Karaoke on Facebook featuring athletes from all of the university’s fall sports teams. In just a few days, the video has garnered thousands of views and shares.

Meanwhile, over on Instagram, University of Tennessee’s football team shared a stunning photo of the “Battle at Bristol,” a matchup between the Vols and the Virginia Tech Hokies at Bristol Motor Speedway. Between the record-breaking crowd of nearly 157,000 fans (Bristol sits on the border of Tennessee and southwest Virginia, an easy trip for passionate fans from both schools) and the fanfare of playing a football game at a racetrack, the spectacle created the perfect photo op. (Check out our case study on the Vol Photo Store.)

Thanks to all the brave men and women who serve in our armed forces 🍊🍊🍊🏈 Be #EL17E #BattleAtBristol

A photo posted by Tennessee Football (@vol_football) on

And on Twitter, Purdue Athletics used time lapse video to celebrate the marching band’s military-themed halftime show. The video is a creative way to use the iPhone’s time lapse feature to share engaging content in real time. (Check out our case study with Purdue Athletics.)

As college sports teams invest heavily in sharing photos and videos across platforms, they are increasingly relying on digital asset management (DAM) systems to manage their visual content. In 2016, 17.79% of college sports information directors surveyed by Libris and College Sports Information Directors of America (CoSIDA) said they use a professional DAM platform to organize their athletic department’s images, compared to 11.42% in 2015. More than 200 colleges, universities, conferences and associations use Libris to manage their visual media libraries. At NACDA 2016, we asked team members from College Football Playoff, the National Association of Intercollegiate Athletics (NAIA) and the National Association of Collegiate Women Athletics Administrators (NACWAA), all Libris users, how DAM fuels their visual communications.

Spotlight on College Football Playoff

College Football Playoff’s visual media library is packed with images of everything from the 2016 National Championship Game to the stadiums that will host future championships. In this video, Communications Coordinator Lauren Lanier shares how College Football Playoff uses DAM to centralize and easily access photos. Plus, she shares how the system will impact the team in Tampa in 2017.


7 Ways to Use DAM in College Sports

From organizing historical archives to making assets available to everyone on your team in real-time, DAM can revolutionize how your team works with photos and videos. In this video, check out 7 ways NAIA, NACWAA and their member organizations use Libris.


DAM Reading List for College Sports Teams

Want to dive in and see how your college sports team can use DAM to get higher ROI from your photos and videos? Check out this DAM reading list!

Download the report:  Visual Asset Management in University Athletic Departments in 2016

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