The University of Florida is one of the most recognizable brands in higher education. You know the gator mascot and their bright orange and blue, of course – but have you taken a moment to appreciate the incredible photos, videos and GIFs coming out of Gainesville?
Bernard Brzezinski and his team at UF Communications are the storytellers behind the University of Florida’s stunning visual content. Together, this team is pumping out a huge variety of creative projects to engage students, prospective students, alumni, faculty and other UF community members.
Everyone on the team is a commercial drone pilot, so they can capture gorgeous shots like the ones in this video:
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They’re experimenting with 3D photos on Facebook, testing out live video, and building their own channel on Giphy.
And now, they’re shifting the focus to video. On campus, the demand for video is on the rise – a trend that comes with pros and cons for university photographers. This team uses video to promote campaigns, celebrate events and holidays, and highlight research happening at the university.
Producing top-notch visual content comes with its challenges. How does this team streamline their workflow so they can produce high quality content quickly? How do they strike the right balance between video and still photography?
To get all your questions answered, sign up for our behind the scenes webinar with Bernard Brzezinski on Thursday, March 28, at 2pm ET.
Cover photo by Bernard Brzezinski, University of Florida.