All marketers and creatives dread the last-minute scramble to find the perfect photo for a project. Whether a reporter is asking for some B roll or your CEO needs a handful of client logos for a presentation, that mad-dash email is sure to fill you with stress and frustration.
But what if there was a better way? What if everyone could get what they need immediately – without the hassle?
Good news: those stressful email chains end today – or perhaps, on February 18, when Public Affairs Specialist JP Pendleton shares how he built a curated, self-service image library for the United States Department of Agriculture’s Rural Development area.
- How JP made it easy for stakeholders across the country to access content
- Why the images are highly curated
- How he made the case for a better workflow to his leadership team
Don’t miss this chance to learn how JP moved USDA Rural Development’s visual media library from an ad hoc system for managing content to a professional digital asset management tool, and how he drove buy-in and adoption across the team.