Football is back, and we can’t get enough training camp photos in our Instagram feeds. But what happens before those behind the scenes images end up in the palm of your hand? How do creative teams move images so quickly to make you feel like you’re on the field, warming up with the team?
Scroll through the stories below to train with top NFL creatives, and to see how they power cutting-edge photo workflows to engage fans in real time.
San Francisco 49ers
Terrell Lloyd is the lead photographer for the San Francisco, and photographers across the NFL and beyond look to him for workflow tips and inspiration. This Canon Explorer of Light with an IT background combines art and technology to move images faster than anyone in the game. Watch his fan favorite on-demand session from The PhotoShelter Summit for Brands to hear how Terrell blazes a trail with cutting-edge tools and a lightning-fast workflow.
Tampa Bay Buccaneers
When Tom Brady signed with the Tampa Bay Buccaneers in March, the team saw exponential growth in social media engagement. Now, Bucs team photographers Kyle Zedaker and Tori Richman take you behind the scenes and share how they captured and shared the new look of this team.
New York Jets
The New York Jets run a lightning-fast gameday workflow to capture and share the best moments of the game in real time. Watch our Behind the Scenes with the Storytellers video for an all-access path to the sidelines with Jets legend Joe Namath. Read more
The Miami Dolphins creative team is known for stunning imagery that goes beyond game action to capture the soul of the game. Find out why this team made the switch to focusing on moments, and how they revamped their visual content strategy. Plus, check out our Inside Look webinar with Manager of Photography Peter McMahon and Digital Asset Manager Hiro Ueno to see how they manage all of that amazing content. Watch now
Take to the field with Baltimore Ravens photographer Phil Hoffmann, who’s covered the team since they arrived in Baltimore in 1996. And, find out how the Super Bowl shifted the Ravens’ workflow for years to come. Read more
When you’re covering football, you need to act quickly and move photos from the field to social media in seconds. Find out how the Panthers send photos to the phones of both the social media team and the team’s star athletes in real time.
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