To keep up with the speed of social media and the 24 hour news cycle, you need to be able to find your brand’s photos and videos in seconds. Metadata is the key to making your media library searchable, but many teams struggle to find the time to tag their visual assets.
That’s why we’ve teamed up with Adnet Global, a full-service post production company. If you don’t have the time to tag your visual assets, you can work with Adnet’s team of experts to tag them for you.
“We have a team of people devoted to keywording and tagging,” explains Victoria Shutts, Senior Manager of Operations for Adnet. “We recruit people who have just graduated from university who have degrees in library science, or we look for people who have a passion for a certain subject matter.”
Adnet’s first keywording client was Getty Images. The stock photo agency has an extremely sophisticated system for keywording images. Adnet worked with Getty to limit ambiguity and make sure images were easily findable.
Now, Adnet can offer the same level of detail to new clients, or they can tailor their keywording services to fit different situations.
“A client can train us on their keywording requirements,” says Victoria.
That means you can give Adnet’s taggers your metadata policy, and they can tag your images accordingly.
They can also tag the images within your brand’s digital asset management system. If you use Libris to manage your visual media library, you can give Adnet’s team tagger access to your account so they can go in and tag your images, whether they’re tagging your whole archive or a recent shoot.
Plus, the team can turn tagging projects around within 24 hours. If you’re using a real-time workflow like the Colorado Rockies to send photos from your photographers’ cameras straight to your cloud-based library, Adnet’s team can log in and start tagging right away.
Want to learn more? Contact our team.