In just a few days, 1,000+ creatives, marketers, photographers, videographers, designers, social media pros, and storytellers of all kinds will come together for a day of connection, professional development and inspiration at The PhotoShelter Summit for Brands. Have you saved your spot?
Now that we’ve shared the list of 30+ Summit speakers, we want to walk you through the full agenda. We’re covering everything from how the Chicago Bulls rode the wave of The Last Dance and how Major League Baseball delivers iconic images to sponsors in seconds, to why the LPGA invests in player storytelling and why the LA Zoo is training zookeepers to create content. Trust me, you will not want to miss these conversations.
10 am ET – 12:30 pm ET: The Power of a Moment
We’re kicking off the day by celebrating the power of a moment. Think about it: every brand has its own unique moments – a game-winning home run, a fundraising milestone, a big announcement, a student choosing your university. Plus, right now we’re all adapting in the wake of a global crisis – this is a defining moment for every brand, and marketers and creatives are pivoting to rise to the challenge.
The Power of a Moment
PhotoShelter CEO Andrew Fingerman will set the stage, share some exciting news, and bring out our first keynote speaker, Joe Pulizzi. Be sure to join us right at 10am – with 30+ speakers, we’ve got a tight schedule!
Adapting Your Marketing Strategy for 2020
Up first, we’ll welcome keynote speaker, author and entrepreneur, Joe Pulizzi. The founder of Content Marketing Institute will share tips for engaging your audience in 2020, and you’ll walk away with insights from his new book, Corona Marketing – What Marketers Need to Do Now to Survive the Pandemic.
Seizing Your Moment: Bulls x Bucs
Since The Last Dance premiered on ESPN, the Chicago Bulls’ throwback Instagram account, @bullsarchive, has seen a 120% uptick in followers. Meanwhile, the Tampa Bay Buccaneers saw exponential growth in engagement after Tom Brady signed with the team at the end of March.
In this session, Bucs Team Photographers Kyle Zedaker and Tori Richman and Bulls Digital Content Coordinator Kamil Strycharz are coming together to share how they tap into the power of a moment.
Storytelling in 2020: Timing Is Everything
Next, you’ll go behind the scenes with six innovative creative teams to see how they’re adapting their strategies for 2020. Digital Content Producer Blair Hirak and Social Media Marketing Specialist Rachel Workstel will walk us through how KIND Snacks went from on-the-go imagery to home-based imagery overnight. The Bowery Mission’s Brand Marketing Supervisor Megan Moses will share why this crisis is being covered differently from other moments in this storied organization’s history. Digital Content Manager Patrick Clay will show us how his team shifted from bringing people to Coastal Mississippi, to bringing Coastal Mississippi to them. LA Zoo Vice President of Marketing & Communications Kait Hilliard will shine a light on how her team is giving followers a window into the zoo, even when most of them are working from home.
Then, we’ll dive into higher education, talking with Jackson State University Chief Photographer Charles A. Smith and Emory University Associate Director of Photography/Video Steve Nowland about virtual graduation, breaking news, and how they tell stories whether they’re on campus or working remotely.
12:30 pm ET – 3:30 pm ET: Innovation
If you want to capture and share your brand’s biggest moments effectively, you’ll need a workflow that can keep up. We asked some of the most brilliant creative people we know to share their secrets with you, and to pull back the curtain on how they’re innovating in 2020.
NFL x MLB: Cutting Edge Photo Strategy
Worlds collide as Major League Baseball and the National Football League come together to talk cutting-edge football strategy in a one-of-a-kind keynote conversation moderated by PhotoShelter CEO Andrew Fingerman. Director of MLB Photos Jessica Carroll and NFL Director of Photography Ben Liebenberg will show you how your favorite thumb-stopping images get from the field out to social media in seconds.
Innovating for a Unified Brand
Get a sneak peek at how we’re innovating here at PhotoShelter, including a first look at some game-changing product updates. Then, hear from three brilliant creative teams on how they’re innovating to share a unified brand message. Head of Visual Content Nate Gordon will share how moving siloed teams under one umbrella helped The Players’ Tribune strengthen their brand. Special Olympics International’s Director of Awareness Planning & Operations Megan Gausemel will show you how she helps regional teams share a powerful, united message across the globe. And Creative Director Surf Melendez, Digital Asset Manager Hiro Ueno, and Senior Manager of Social Media Stuart Drew will share how the Miami Dolphins think about capturing moments, storytelling, and sharing the right content at the right moment.
Amplify Your Brand: Influencer Storytelling
Next, you’ll learn how to amplify your brand by tapping into the power of the people who make it special. LPGA Vice President of Communications Kelly Schultz, PGA Tour Director of Player Content Preston McClellan, UCF Assistant Athletics Director Eric DeSalvo, and University of Kentucky Athletics Director of Communications Eric Lindsey are coming together to share why they empower players to tell their own stories and the powerful ripple effect of this innovative strategy.
3:30 pm ET – 4:30 pm ET: Inside Look Power Hour
Once you’re feeling inspired, you’ll be ready to get to work – and this power hour is designed to dig into the details. You’ve got the ideas, and now we’ll show you how to make it happen. You’ll get an inside look into the workflows of four lightning-fast storytellers.
San Francisco 49ers Senior Manager Photography Services and Lead Team Photographer will show you how to combine artistic vision and cutting-edge technology. NASCAR Senior Manager of Digital Content Jason Christley will share how his team moves content across teams quickly and efficiently. Carolina Panthers team photographers Brandon Todd and Melissa Melvin-Rodriguez will show you how a cutting-edge workflow opens up possibilities for engagement, sponsorship and more. And Director of Alligin Photography Geraint Ashton Jones will show you that a real-time workflow is a real possibility, even for small organizations with lean budgets.
4:30 pm ET – 5:30 pm ET: Closing Keynotes with The Washington Post & Instagram
Storytelling for the People: Making Content That Resonates in Ever-Changing Times
Denise Burrell-Stinson turns big ideas into content programs for premium audiences, for clients including Cleveland Clinic, Dell Technologies, IBM, Optum, Siemens, Mastercard, JP Morgan Chase, and Bayer, among others. Watch her keynote to learn how her team is pivoting in this critical moment – and how you can, too!
Fireside Chat: Instagram Tips for 2020
Grab a cocktail and top off the day with a conversation between PhotoShelter co-founder Allen Murabayashi and Landon Morgado, who handles Fashion and Lifestyle partnerships at Instagram. Landon works directly with top industry accounts to ensure they’re up to speed on best practices, new product launches, current trends, and more. A 6 year Facebook veteran, Landon got his start working on the advertising side of the business. Prior to Facebook, Landon worked in partnerships at Creative Artists Agency. Get his tips and best practices for working with Instagram in 2020!
See you June 25!
If you haven’t already, sign up now for The PhotoShelter Summit for Brands! If you’ve already RSVP’ed – amazing! Don’t forget to:
- Join our creative Slack community so you can start networking today
- Invite a friend! We can promise you, you are going to want to have someone to talk to about this.
We can’t wait to see you on June 25!
