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Industry Report: Learn how your peers use visual assets in marketing communication 

At this point in digital marketing’s evolution—especially with the rise of social media—there has been a massive shift toward using visual media to better connect with and engage consumer and business audiences alike. Without visual media, including photos, graphics, illustrations and video, many marketers feel they simply could not fully tell their brand’s story

Download this report by the CMO Council and Libris outlining the insights of 177 marketing execs across all sizes of organizations, including:  

  • 65 percent of senior marketing executives surveyed believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.
  • Only 27 percent have a process in place to aggregate, organize and manage the visual assets being used across marketing (and even non-marketing) teams. 
  • Nearly half (42 percent) say that the dialogue for centralizing these assets isn't happening because of competing priorities.


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LIVE WEBINAR: Wednesday, April 21 / 2pm ET

The Role of Visual Media in Impactful Brand Storytelling