When Tom Brady signed on with the Tampa Bay Buccaneers, the Bucs creative team was ready to create strong, compelling content to capitalize on fans’ excitement.
As the team’s social media engagement skyrocketed, team photographers Kyle Zedaker and Tori Richman designed and produced a uniform reveal photo shoot that lived up to the hype.
Watch their talk from The PhotoShelter Summit for Brands to go behind the scenes at the shoot, and to see how the Bucs used these stunning images to create powerful moments to engage fans.
Can’t get enough Bucs content? Check out the Q&A from this session and the rest of The PhotoShelter Summit for Brands on-demand. Plus, don’t miss this incredible thread featuring Tori Richman and her thoughts on representation and women in sports photography.