If sharing visual content is fundamental to helping marketers engage their followers, then how are they making sure they can locate that content whenever they need it?
To get to the bottom of these questions (and many more), check out our new report in partnership with Contently, 2019 Report: Engaging Your Audience with Visual Content.
When it comes to organizing visual assets, here’s a look at what we asked and what we learned.
How would you best describe the system used to organize your imagery and video assets?
Of those who use a cloud-based digital asset management system, a large majority also say finding the creative files they need to share is “easy“ or “very easy.“
And of those who “wouldn’t call their system organized,“ 40% believe finding creative files they need to share is “difficult“ of “very difficult.“
It’s clear that speed and organization are closely tied. If you want to locate your assets quickly, you have to be organized. These findings highlight a major challenge facing marketers: while speed remains critical in finding and sharing content, many still lack a system that is efficient and fast enough to meet their needs.
How important is speed when you’re looking for a visual asset to use for marketing purposes?
Compared to 2018, we see a 19% increase among those who consider speed to be important when locating assets. With the pace of visual storytelling changing, we predict this number will only continue to rise. Teams with a system in place to share stories quickly will be able to cut through the noise.
Compared to previous years, is the ability to locate and share visual assets quickly more or less important to your job?
For those who care the most about speed, 80% use social media as their main channel for photos and videos. This suggests that as marketers strive to meet fast-paced demands of social media channels, the ability to locate and share content quickly becomes increasingly vital.
Currently, how easy is it to locate a visual asset you need to share online or with a coworker?
When just looking at respondents who find this difficult, almost 30% admit they didn’t have an organized approach for sharing photos or videos.
Delivering powerful visual content to your audience quickly is no small feat. Marketers often struggle to overcome a number of obstacles to get it done.
What’s your team’s biggest obstacle in quickly sharing visual content with your audience online?
In 2018, marketers told us that “locating the right asset“ was their biggest challenge. This year, the largest obstacle to sharing content quickly is now “bottleneck between creators and marketers/other stakeholders.”
The takeaway? In order to connect with their audiences faster, marketers must have a plan for cutting out steps and simplifying their workflows.
Your team needs to be able to move content from one person to the next at lightning-speed, which requires the right workflow, tools, and buy-in from every member of the team.
When your team and your tools can keep up with the demand for content, you’ll be able to engage your audience with the relevant, timely photos and videos they want.
To learn more about how marketers and creative professionals are navigating the growing need for visual storytelling today, check out the 2019 Report: Engaging Your Audience with Visual Content.