Content Marketing World 2018 is just around the corner, and we could not be more excited.
The agenda is packed with so many powerhouse speakers and hot topics, it’s hard to decide where to spend your time. Here at Libris, we’re all about visual storytelling. That’s why we’ve put together a list of 15 must-see visual content marketing sessions to check out at Content Marketing World. Scroll to see why these talks ranked our list!
Plus, if you’re headed to the conference, be sure to say hi to our team! We’re sponsoring the Content Strategy track, so be on the lookout for us in any of these sessions.
15 Must-See Visual Content Marketing Sessions at #CMWorld
The Electric Campfire: How to identify engaging stories within your organization
Denise Roberts McKee | COO, About Face Media Inc. | @AboutFaceMedia
You’re sitting on a treasure trove of great stories – but how do you find them? Get tips from an award-winning documentary film company.
Video Marketing Makeover – Transforming boring case studies and testimonials into stories that inspire action
Andrew Davis | Author, Brandscaping & Town, INC. | @DrewDavisHere
Check out this workshop for tips on how to transform your case study videos into binge-worthy content.
Related content: Behind the Scenes: Content Marketing Video Workflow, Tips and Ideas to Steal
How to: 0 to 1 Million LinkedIn Video Views in 6 months
Allen Gannett | CEO, TrackMaven | @AllenM
Allen Gannett’s LinkedIn videos have garnered nearly a million views. Now, he’s sharing his secrets for how to use LinkedIn native video for B2B thought leadership and influencer marketing.
Creating creators: How innovative brands are getting hands-on with video content, transforming their scalability (& their marketing budgets!)
Chad Lakin | VP, Shootsta North America | @ShootstaVideos
Check out this lunch & learn to get tips for making videos – without breaking the bank.
Related content: Video Content Marketing Workflow: All Your Questions Answered
How Video Amplifies Marketing Results
David Junkin | Analog and System Product Training Manager, Texas Instruments | @TXInstruments
Go behind the scenes with Texas Instruments to learn about video marketing amplification and results.
Video at Scale: The Marketers Playbook for Creating Value in Every PIece of Content You Create
Amanda Morgan | Marketing Manager, Vyond | @VyondVideo
Taylor Morgan | Video Producer, Vyond | @VyondVideo
Vyond’s creative team is pulling back the curtain on their own video marketing. Find out how they use video to generate leads and boost sales.
Visual Content Strategy for Content Marketers
Buddy Scalera | Associate Director, Social Media Safeguarding and Solutions, Novartis Pharmaceuticals Company | @BuddyScalera
Is your content marketing strategy visual? It should be. Get practical tips for visual storytelling.
The Long Tales: How Longform Content Beats Snaps, Tweets & Chatbots All Day Every Day
Mitch Joel | Founder, Six Pixels Group | @mitchjoel
Ann Handley | Chief Content Officer, MarketingProfs | @MarketingProfs
Dorie Clark | Author of Entrepreneurial You, and Adjunct Professor, Duke University Fuqua School of Business | @dorieclark
Don’t miss this panel of powerhouse speakers as they talk about the benefits of longform content.
You’ll Want to Write This Down: Stop Writing Like a Marketer And Start Storytelling like a Journalist
Michelle Park Lazette | Writer, Federal Reserve Bank of Cleveland | @mp_lazette
How do you create content that is sure to catch your audience’s attention? Think like a journalist.
Related content: 7 Video Marketing and Social Media Tips to Steal from Daily News Reporting
12 Principles of Contagious Content
Nadya Khoja | Head of Marketing, Venngage Infographics | @NadyaKhoja
Get tips for creating content your audience can’t resist sharing.
Marketing to Generation Z
Jeff Fromm | President, FutureCast, and Author of Marketing to Gen Z | @JeffFromm
Learn how to create smart, engaging, timely content for Gen Z.
Content Strategy at Massive Scale: Adobe.com’s Journey from $50m in revenue to over $2B in just a few years
Peter Krmpotic | Group Product Manager, Adobe | @PeterKrmpotic
Go behind the scenes with Adobe to see how they turned Adobe.com into a top revenue driver.
Tangerine Dreams & Marmalade Skies: Picture Yourself Using Instagram to Drive Company Culture Globally…a Citrix Case Study
Justin Levy | Social Media Speaker and Consultant | @justinlevy
Find out how to use Instagram to highlight your company values and culture.
Related content: 23 Visual Storytelling Tips from Top Content Creators
How to Develop a Loyal YouTube Audience
Tim Schmoyer | Founder, Video Creators | @timschmoyer
Get seven practical steps for building a passionate, engaged fanbase on YouTube.
Stories for the Win: The Hidden Neuroscience of Content Marketing, and Why Great Stories Make Our Brains Want to Buy
Joe Lazauskas | Director of Content Strategy, Contently | @JoeLazauskas
Get the science behind masterful storytelling.
Bonus: Closing Keynote with Tina Fey
You’re not going to want to miss this.
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