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Best Photos and Videos of College Move-In

  • 5 minute read
  • 506 views
  • Kristin Twiford
Best Photos & Videos of College Move-In. Photo courtesy of UNC Chapel Hill.

Cover photo from the media library of UNC-Chapel Hill.

Universities are welcoming the class of 2019 to campus with move-in day volunteers, welcome signs and, of course, posts on Facebook, Twitter and Instagram. Which ones stand out? The ones that capture our attention with color, emotion, excitement – the posts that are visual.

Move-in is a fantastic opportunity for universities to show off their culture, campus and enthusiasm – and the best way to do that is through photos and videos. Visual posts draw the attention of alumni wanting to reminisce, members of the class of 2019 hoping to spot themselves in the pictures, and high school students looking for the right school for them.

Universities that harness the power of visual media during move-in are keeping pace with a broader trend. Marketing is shifting towards photos and videos because visual media stands out online, and fosters an emotional connection with the viewer much more quickly than the written word.

Schools that take the time to take snapshots of landmark events – like move-in – create a valuable media library they can tap into in the future.

For example, the University of Virginia posted this #ThrowBackThursday right before students moved in this month.

[facebook_embedded_post href=”https://www.facebook.com/UniversityofVirginia/videos/10153578263073331″]  
The video has a slew of comments from parents, students and alumni reminiscing about their own experiences and wishing luck to the class of 2019.

Other comments like the one below show the video is pulling at the heartstrings of families getting ready for move-in 2015 (and it’s no wonder when you see heartwarming visuals like the hugs starting at 1:55 – grab a tissue).

This will be me next week as I say goodbye to my daughter. I am a proud mom but will be crying as we say goodbye!

Videos like the one above one can have an impact in the present and in the future.

As high school seniors (and their parents) scroll through college Instagram, Twitter and Facebook feeds, they’ll be struck by the photos and videos of move-in 2015. Schools that aren’t capturing the moment will miss opportunities to attract new students and make incoming freshmen feel at home. And schools that are sharing compelling stories during move-in 2015 will catch the attention of current and future students and families.

Here are the 7 best uses of visual media during college move-in 2015. We hope they inspire you to get visual with your social media posts during move-in 2016 and any upcoming event!

Emory University

Let’s face it – most people dread moving. And while it’s exciting to move into college, the actual process is still a hassle. But everyone is smiling in the #Emory2019 Freshman Move-in Day Facebook album. The photos are bright, creatively shot and well edited. The album shows off how the university provides helpers and entertainment during move-in, and captures the excitement of current and incoming students. Emory makes moving into a dorm room look easy and fun.

[facebook_embedded_post href=”https://www.facebook.com/media/set/?set=a.10154178284161982.1073741857.42543126981&type=3″]

University of Colorado Boulder

CU-Boulder’s move-in video feels like a music video. It grabs your attention right from the beginning with an awesome aerial shot showing off the university’s setting, then alternates between shots of move-in and university landmarks – all to the rhythm of the school’s very own drumline.

This video is fun and easy to watch because it’s short (1:07) and fast-paced. It also makes great use of the university’s video archive, mixing in footage the team didn’t have to shoot on move-in day (very smart when you’re in a hurry to share a move-in weekend post while it’s still relevant).

From around the world to Boulder. #CUBoulder #movein 2015 – https://t.co/NN8GMFE6Zp

— CU-Boulder (@CUBoulder) August 21, 2015

University of Mississippi

Ole Miss gets major points in my book for using time lapse video. The “Rebel Move-In Cam” turned the dreaded, never-ending rigmarole of unloading family cars and schlepping bins and furniture to dorm rooms into bite-sized clips perfect for Instagram. This video is simple and creative, and its security-cam style stands out from other Instagram posts.

View this post on Instagram

Some great scenes from around #olemiss during Move-In Week 2015. #welcome #hottytoddy

A post shared by The University of Mississippi (@olemiss) on Aug 21, 2015 at 12:50pm PDT

University of Pennsylvania

What member of the class of 2019 isn’t going to like this photo? Penn has a beautiful Instagram feed with almost 29,000 followers. This snapshot from above is a fantastic addition – plus, it drives members of the new class to the university’s feed hoping to find themselves in the crowd. As they follow @uofpenn, like the photo and tag their friends, they are becoming ambassadors for the university’s brand.

View this post on Instagram

We see you, #Penn19!

A post shared by University of Pennsylvania (@uofpenn) on Aug 25, 2015 at 10:46am PDT

University of North Carolina

UNC’s Facebook album is a standout. The high-quality images were clearly chosen with care. Interesting camera angles make you want to keep scrolling. The album is thorough – it covers a range of settings and includes detailed captions – but it’s not boring or repetitive. It paints a vivid picture of move-in weekend in Chapel Hill (and makes you wish a parade had welcomed you to your new home last time you moved).

[facebook_embedded_post href=”https://www.facebook.com/media/set/?set=a.10153129935712709.1073741874.140105122708&type=3″]

Cornell University

Cornell harnessed the power of its student body with a photo competition. The university encouraged students to share photos with visual posts like the one below and signs around campus promoting the hashtag #CornellWelcome, and offered prizes for the best entries. The result is a gallery of life at Cornell. Are they all high-quality photos? No. Are they all brand-approved? Definitely not. But they are an authentic, behind-the-scenes look at Cornell – a powerful tool for recruiting new students.

View this post on Instagram

Keep sharing photos all week long because prizes are involved! Use hashtag #CornellWelcome.

A post shared by Cornell University (@cornelluniversity) on Aug 24, 2015 at 9:31am PDT

Dickinson College

Dickinson’s video takes 1st prize when it comes to creating a visual legacy. It uses move-in day as a chance to tell a bigger story. The school has only 2,364 students, and the video highlights the personal welcome you get at a small school. It also focuses on individual students and families, and takes advantage of an opportunity to get enthusiastic testimonials.

At the very least, this video celebrates move-in 2015 and adds to the welcome experience for the new class (they posted it within 24 hours of move-in!). At its best, it will help prospective students figure out Dickinson is the place for them, and make incoming freshmen feel at home even before they arrive on campus.

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Kristin Twiford

Kristin is the Content Marketing Manager for Libris. She covers visual storytelling trends and best practices here on the Libris blog and uses her background in television production, daily news and communications to shoot, produce, edit and publish video content for social media, marketing and sales.

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2 comments
  1. Chris Rakoczy says:
    at

    Is it possible (or even recommended) to enable social sharing from directly within Libris or should social media managers simply download desired images from the library and re-upload them to the media outlets of their choice?

    Reply
    1. Kristin Twiford says:
      at

      Chris, great question. Yes, you can. For more, reach out to our team at support@photoshelter.com.

      Reply

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#OurIconicImages: Cheers to you @jeanfruthimages for sharing these iconic images with us this year, and another congrats on the launch of your book, "@grassrootsbaseball: Where Legends Begin" 41 2
“We’re at 300 plus distinct events a year where we’re capturing content, we are working with the chef community, we’re touching food lovers – and if there isn’t an efficient system behind that... the cog in the wheel is present.” - Kris Moon, COO at the @beardfoundation. 19 0
Last night was a success! We hosted our first event in our new office and had a great group of creatives and marketing professionals join us to discuss the power of #visualstorytelling and #eventmarketing. 49 2
Our #webinar with @bellsbrewery is today! Have you signed up?? We're sitting down with @fritzklug, Bell's Digital Content Specialist to learn how his team uses #photography in every aspect of the business, from #marketing and #PR to #sales. 20 1
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