It’s no surprise that the Chicago Blackhawks have the largest – and most engaged – social media following in the NHL. The team’s rich history, dominance on the ice, and dedication to capturing compelling stories create a fan engagement perfect storm.
The Blackhawks started playing hockey in 1926, and they were one of the “Original Six” teams in the NHL. Over the last 92 years, they’ve won six Stanley Cups.
And every day on social media, they share unique bits of Blackhawks history, whether it’s the scene in the locker room after last night’s game or a throwback to the team’s 1934 Stanley Cup win.
For Chase Agnello-Dean, the team’s Manager of Photography, it’s all about making fans feel like they’re a part of the Blackhawks organization – that they know the players and they’re in on all the jokes and secrets.
Watch the video to go behind the scenes with Chase at the United Center and get a feel for his visual storytelling strategy.
Photos courtesy of the Chicago Blackhawks.
Behind the Scenes with the Storytellers
Visual storytelling across platforms is key to engaging Blackhawks fans.
Chase and his team produce 3 million images a year. The team not only shares these photos in real time, but they also dig deep into the archive on a regular basis.
“Visual storytelling is important to us because I think it goes back to connecting with our fans at a very basic level,” says Chase. “We feel like hockey should be accessible and we try to make it that way.”
So how do they do it? Watch our on-demand webinar, Winning Fan Engagement with the Chicago Blackhawks and the Vegas Golden Knights, to go behind the scenes with Chase, as well as Vegas Golden Knights Official Team Photographer Jeff Bottari.
- Tips for capturing your brand’s stories
- The best equipment, tools and workflow strategies to use
- What kind of photography works to engage fans before, during and after events
Watch Now: Winning Fan Engagement with the Chicago Blackhawks and the Vegas Golden Knights
Cover image by Chase Agnello-Dean, Chicago Blackhawks.