March Madness was packed with great moments, both on the court and on social media. The Tarheels may have taken home the title, but who dominated off the court?
We were excited to see that half of the teams that made it to the Sweet 16 – including UNC – are Libris clients, and they all crushed it in both arenas.
Watch our preview show to see who we predicted would dominate on social media, and scroll through the highlights below to see what makes these teams all-stars. Plus, see who you predicted would dominate on social media during March Madness in the results of our Twitter polls.
The Teams to Watch on Social Media During March Madness
Michigan Wolverines
Michigan’s Instagram is hard to beat. The team’s signature blue dominates the feed and it’s consistent. You know you’re looking at Michigan.
Plus, this team has a ton of school spirit, and it shines through on social media.
Take a look:
Make a call:
Who will dominate on #socialmedia during #marchmadness ? @umichbball or @OregonMBB? More: https://t.co/G7YumAVGMq
— Libris (@getlibris) March 23, 2017
Purdue Boilermakers
Purdue is using Persicope to give their fans a live behind the scenes perspective. And, the Boilermakers’ photos are fantastic. They’re using a lightning-fast workflow to get those photos out to their fans during halftime and right after the game.
Take a look:
Here comes #Purdue. https://t.co/rf4IShloKU
— Purdue Basketball (@BoilerBall) March 19, 2017
First-half images.#Purdue leads 51-37. pic.twitter.com/mTw2OH4JiW
— Purdue Basketball (@BoilerBall) March 19, 2017
Make a call:
Who will dominate on #socialmedia during #marchmadness ? @BoilerBall or @KUHoops? More: https://t.co/G7YumAVGMq
— Libris (@getlibris) March 23, 2017
West Virginia Mountaineers
West Virginia has created a signature style with slow motion hype videos on Twitter and Instagram. They’re fun to watch and fans love them.
Take a look:
Make a call:
Who will dominate on #socialmedia during #marchmadness ? @WVUhoops or @ZagMBB? More: https://t.co/G7YumAVGMq
— Libris (@getlibris) March 23, 2017
Xavier University X
Xavier University is using Instagram’s new slideshow feature to tell a story. Rather than just cramming a bunch of photos into one post, they’re using this feature to create a narrative and give followers different angles of the same moment.
Take a look:
Make a call:
Who will dominate on #socialmedia during #marchmadness ? @XavierMBB or @APlayersProgram? More: https://t.co/G7YumAVGMq
— Libris (@getlibris) March 23, 2017
UNC Tarheels
The Tarheels have really eye-catching social media channels. That Carolina blue works seamlessly with the team’s photography and video.
Plus, this team is producing some epic graphics and motion graphics.
Take a look:
Catch up on all the coverage of last night’s win over Arkansas in today’s Carolina Rundown https://t.co/bauFUMre5Y #GetIntoIt pic.twitter.com/QHHWJaTq5Q
— Carolina Basketball (@UNC_Basketball) March 20, 2017
Make a call:
Who will dominate on #socialmedia during #marchmadness ? @ButlerMBB or @UNC_Basketball? More: https://t.co/G7YumAVGMq
— Libris (@getlibris) March 23, 2017
USC Gamecocks
One thing the Gamecocks really have going for them is excitement. Ever since they upset Duke they’ve been sharing some amazing photos and videos that really show the emotion and pride this team has.
Take a look:
#Gamecocks celebrate after the final buzzer! #MarchMadness #ForeverToThee #Sweet16-bound! pic.twitter.com/AnBoqrLDIP
— Gamecock MBB (@GamecockMBB) March 20, 2017
Make a call:
Who will dominate on #socialmedia during #marchmadness ? @GamecockMBB or @BaylorMBB? More: https://t.co/G7YumAVGMq
— Libris (@getlibris) March 23, 2017
Kentucky Wildcats
Kentucky has some really strong GIF game – they make GIFs out of game action footage, video clips and motion graphics.
Take a look:
BOOM!!!! pic.twitter.com/BrHxQHGPGz
— Kentucky Basketball (@KentuckyMBB) March 19, 2017
Eighth double-double of the season for Bam and second in a row. pic.twitter.com/qzmn2O7pVz
— Kentucky Basketball (@KentuckyMBB) March 19, 2017
Make a call:
Who will dominate on #socialmedia during #marchmadness ? @UCLAMBB or @KentuckyMBB? More: https://t.co/G7YumAVGMq
— Libris (@getlibris) March 23, 2017
Wisconsin Badgers
Wisconsin is another great GIF-savvy team. They use GIFs to share reactions to big moments in the game and to tease highlights and recaps.
Take a look:
The feeling when you’re headed to your fourth straight #Sweet16 and sixth in the last seven seasons. (@Tr33top_T4LL) #OnWisconsin pic.twitter.com/ohomf9jFvX
— Wisconsin Basketball (@BadgerMBB) March 19, 2017
All the drama. All the moments.
It was an instant classic.Highlights from today’s win:
https://t.co/y5usITWzZU#MarchMadness pic.twitter.com/XCHrTSDUYt— Wisconsin Basketball (@BadgerMBB) March 19, 2017
We can’t let you make a call on this one until you check out the competition…
Florida Gators
The Gators’ social media feeds combine everything we’ve talked about so far: awesome photo slideshows, slick graphics and videos that give you a behind the scenes look at the team.
Take a look:
Make a call:
Who will dominate on #socialmedia during #marchmadness ? @UWBadgers or @GatorsMBK? More: https://t.co/G7YumAVGMq
— Libris (@getlibris) March 23, 2017
Does Your Team Stand Out on Social Media?
Is your team crushing it on social media? Check out five innovative tricks for your college sports social media team to try in 2017 and find out how teams like the Tarheels, the Gators and many of the other all-stars listed above power their visual storytelling with a cutting-edge workflow.
