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Applegate’s Irresistible Visual Content Strategy

  • 2 minute read
  • 2.2K views
  • Kristin Twiford
How Applegate Moves Audiences with Mouth-Watering Food Photography

When you’re scrolling through Instagram and you see a plate of crispy bacon flooded in sunlight, you might actually stop for a second. You may even like the photo, or better, click the bio link to get the recipe.

The creative people behind the Applegate®, Natural & Organic Meats Instagram account are using mouth-watering food photography to engage followers beyond just a double tap. They’re inspiring people to cook natural, healthy meals for their families. Watch the video to get Applegate’s recipe for an irresistible visual content strategy.

 

Behind the Scenes with the Storytellers

More than 58,000 people follow @applegate on Instagram, and it’s not because they’re looking for coupons or product updates. It’s because they connect with Applegate’s mission and the visual storytelling they use to share that mission.

Applegate’s creative process starts with a value. Their products are natural and organic, so the goal is to make visual content that looks natural and authentic.

Husband and wife creative team Guy Ambrosino and Kate Winslow produce Applegate’s gorgeous photography in a kitchen/photo studio in Lambertville, NJ.

Kate, who develops recipes for Applegate, cooks the food and works with Guy to style it. Guy shoots the photos within minutes of the food being prepared, so it still looks fresh and delicious. He uses natural light, and does very little editing in Lightroom.

“I think we don’t want any smoke and mirrors,” says Kate. “Anything I cook to shoot, you could eat.”

Now, Kate and Guy are producing more visual content for Applegate than ever before. The brand uses photography to stand out, catch followers’ attention, and educate their audience about everything from farm standards to how to make loaded nachos for gameday.

“I think the only thing that would be better than visuals is taste,” says Applegate Creative Director Janet Boye Jenkins.

Want to learn more about how visual storytelling affects every step of the customer journey, from Instagram to e-commerce? Check out our on-demand webinar with this innovative creative team!

To learn more about how leading food and beverage brands engage followers, boost ROI and share visuals instantly with Libris, check out our food & beverage hub here.

Cover photo by Guy Ambrosino, Applegate®, Natural & Organic Meats.

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Kristin Twiford

Kristin is the Content Marketing Manager for Libris. She covers visual storytelling trends and best practices here on the Libris blog and uses her background in television production, daily news and communications to shoot, produce, edit and publish video content for social media, marketing and sales.

Related Topics
  • Applegate
  • Applegate Natural & Organic Meats
  • Behind the Scenes with the Storytellers
  • case study
  • Consumer Goods
  • Food & Beverage
  • food photography
  • Instagram
  • photography
  • social media
  • social media engagement
  • social media strategy
  • social media workflow
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Last night was a success! We hosted our first event in our new office and had a great group of creatives and marketing professionals join us to discuss the power of #visualstorytelling and #eventmarketing. 41 2
Our #webinar with @bellsbrewery is today! Have you signed up?? We're sitting down with @fritzklug, Bell's Digital Content Specialist to learn how his team uses #photography in every aspect of the business, from #marketing and #PR to #sales. 19 1
BYOB (Bring Your Own Bell's!) In our next #visualstorytelling #webinar, you’ll learn how the team at @bellsbrewery ramped up their #marketing and digital content as the craft brewery grew from a local Michigan favorite to a national brand. 17 1
We had a blast yesterday with @jkthethird and @emeraldcchan, two awesome creatives from @FreshDirect. If you missed our #visualstorytelling #webinar, don't fret! Visit the link in our bio to watch the webinar recording and to learn how their team has found success managing over 200,000 assets with Libris! 46 1
As @FreshDirect grew exponentially in just a few years, Senior Managing Photographer John J. Kelly, III and his team were tasked with keeping up with the brand’s rapid expansion. 16 1
Have you heard about our new #mobileapp yet? 16 0

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