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5 Visual Content Marketing Takeaways from the 2018 Industry Report

Engaging Your Audience with Visual Content: 5 Takeaways from the 2018 Industry Report

The demand for visual storytelling is on the rise. Innovative brands are constantly sharing photos, videos, GIFs and more to compete for their audience’s attention.

We wanted to know: how are creative teams producing and sharing so much visual content? What are they doing behind the scenes to keep up?

We worked with Contently to survey hundreds of marketers and creatives for our 2018 Report: Engaging Your Audience with Visual Content.

Now, Libris Senior Manager of Earned Media Deborah Block is sharing top takeaways in an on-demand flash webinar. Watch the video to get insights and examples to inspire your visual content marketing in less than 30 minutes.


5 Takeaways from the 2018 Industry Report

Skim the takeaways, and watch the on-demand webinar for extra insights and examples of brands who are doing it right.

Takeaway #1: Visual content is not going anywhere.

75% of marketers say they always use a visual when posting to the digital marketing channel that best engages their audience.

Takeaway #2: Most organizations share visual content every day.

36% of marketers say they use visual content to engage audiences multiple times a day.

Takeaway #3: Speed matters… a lot.

63% of marketers believe the ability to locate and share visual assets quickly is more important than ever before, but many struggle to find the right asset and share it with the right stakeholders quickly.

Takeaway #4: The need for video is real, but production is a big challenge.

The need for video is increasing, but 81% of marketers say video is the hardest type of content to produce.

Takeaway #5: Retail brands are making waves with visual content.

Brands like Patagonia, Nike, Target and REI are wowing marketers with visual storytelling.

Follow them on Instagram to inspire your own visual content marketing:

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