Did you see that?
These are the stories that caught our attention this week – from Royal Caribbean’s live streaming billboards to the rise of online video during the holiday season.
Scroll through to get our take and check out the quotes that grabbed us. Click the links to follow a rabbit hole of interesting reads.
Roundup:
Royal Caribbean Livestreams Dream Vacation Periscope Feed To NYC Billboards
Fast Company’s Co.Create
By Jeff Beer
Royal Caribbean is taking real-time visual storytelling to a new level by sharing live video streams from its ships on social media and on digital billboards in New York City. In Royal Caribbean Livestreams Dream Vacation Periscope Feed To NYC Billboards, Jeff Beer walks us through how the cruise line is using periscope to broadcast the experience of a group of travelers in hopes of attracting a new audience with a realistic picture of cruising. The brand hopes that if you’ve never thought of taking a cruise and you run into these real-life travelers on the street, you might start to consider it.
The venture comes with a lot of challenges, like accessing high speed internet at sea, and takes a lot of coordination. The project’s lead weighs in on some of the challenges, like accessing high speed internet at sea, and coordinating with teams around the globe:
“A crew and talent shoots the live Periscope stream from the cruise using cellular backpacks or Royal Caribbean’s on-board VOOM system, and as the live stream happens, social and media people in Boston and Miami trigger paid media and engage in the conversations,” says Johnson. “Then, once the stream ends, a control room in Los Angeles lightly moderates the Periscope feed chat that appears on the video to remove things like curse words, then we recapture that footage on a phone, do a rapid fire cut-down for time, and orient the film for the three different billboard sizes. Then we traffic the assets to billboard partners whose networks to the billboards were not designed for fast turnaround of video.”
Watching the live periscope makes you feel like you’re part of the action. I just watched the last scope of the campaign live and I felt like my vacation was ending. But I haven’t been on vacation! Digital billboards are also an innovative way of catching the eye of passers-by. To learn more about how digital signage solutions could help your business promote its latest products or services, go to itouchinc.com. Now, that is the power of visual storytelling.
Four Golden Marketing Tips for a Cracking Online Christmas
The holidays are coming, and this is a fact you need to know, courtesy of Four Golden Marketing Tips for a Cracking Online Christmas:
Online views of Christmas ads in 2014 were up over 3,000% year on year.
Not only that, Think With Google shares that online Christmas ads were also 57% longer than the year before. Consumers are watching online video at a rapidly increasing rate, and they’re willing to watch longer form content from brands – as long as you give them a reason not to click away.
Take for example, the John Lewis Christmas ad, Man on the Moon. The video is 2:11 and it created considerable buzz when it was released earlier this month.
If you’re sharing online video this holiday season, think about how it will add value to your audience so it stands out in the growing sea of online video they’re consuming.
Ford Is Using Instagram Perfectly for These ‘Don’t Like and Drive’ Posts
Adweek
By Tim Nudd
Plenty of ads aim to communicate the message “Don’t text and drive” visually. Ford’s new campaign tackles that message from a different perspective:
In Adweek, Tim Nudd points out the campaign could make you think twice at just the right time.
The campaign is almost perfect—a great concept that can target the user right at the crucial moment; memorable visuals; a nice use of the medium’s imagery; and a strong copy line.
This is a powerful way to use visual storytelling to convey a message, and a fresh look at a familiar campaign.
In Case You Missed It
Here on the Libris blog, University Solutions Manager Martin Vloet shared university photo store tips from his own experience running a six-figure photo store, just in time for the holiday rush. Plus, we reacted to Oxford Dictionaries’ Word of the Year 2015, 😂.
1 comment
thanks alot of information