Did You See That?
These are the stories that caught our attention this week – from Snapchat takeaways for your brand to what content marketing strategies to not implement in 2017.
Scroll through the roundup to get our take and check out the quotes that grabbed us.
Why Snapchat is Becoming Essential for Your Small Business
By Evan Brown
Like many of the most popular social media platforms, Snapchat has risen from being an overlooked millennial fad to an everyday necessity. For example, our Content Marketing Manager Kristin just can’t get enough of Snapchat’s filters.
But Snapchat isn’t just for millennials anymore – brands are getting in on the action. Evan Brown dives into the benefits of Snapchat for small businesses, but shares valuable tips for any brand.
On average, Snapchat reaches 41% of all 18 to 34 year-olds daily in the U.S. alone. If you are not left gaping openly at the sheer monstrosity of that statistic, you might be more impressed to learn that a better part of new users signing up for Snapchat have crossed well over the “25 year” threshold.
Geofilters, Snapchat ads and self destructive snaps have opened the door to new creativity opportunities for brands. The uniqueness of Snapchat is that it brings a sense of urgency or action to it’s viewers, engaging audiences instead of letting them sift through an endless stream of content.
10 Visual Marketing Statistics to Know for 2017
By Nadya Khoja
Staying ahead of the curve is often a full time job, especially for content marketers. Nadya Khoja takes out the busy work for us in her article about visual marketing statistics to follow in 2017.
Shockingly, just 7.6% of marketers stated that stock photos had the most impact, despite being the most frequently used type of visual. Meanwhile, 41.5% of marketers said that original graphics, such as infographics and illustrations, performed best.
Khoja asks the questions we want to hear and backs up her answers with solid statistics. Take notes – 2017 is definitely going to be a very visual year for brands.
Check out this statistic by Khoja that shows the importance of visual content in 2017, in a visual way:
3 Easy Steps to Finding your Brand Voice
By Kayla Darling
We see an endless stream of content every day, and it’s easy to get overwhelmed. How can we contribute content that stands out, instead of adding to the noise?
Kayla Darling helps you take the first and most important step – defining your brand voice. Without a solid brand voice, it’s easy for your content to get lost. Read through carefully, and you’ll be sure to walk away with a solid foundation for your brand.
Remember, brand voice includes your brand’s visual identity. Under her tip, “Choose the Right Images,” Darling talks about the importance of color.
Colors, similarly, can evoke different emotions—for example, yellow tends to evoke warmth and friendliness, while blue is much calmer. Combining the right colors can work wonders for enhancing your brand’s voice, but using the wrong colors can be rather detrimental.
This resonates with Visual Marketing Consultant Rob Russo’s tip in our post, 11 Tips for Visual Storytelling from the Pros. He recommends picking one color to represent your brand. For example, Avocado Shirt Co. uses green:
Powerful Storytelling Secrets from National Geographic Travel
By Hailley Griffis
— Buffer (@buffer) February 6, 2017
Hear it from the best in the business! This article is loaded with tips from National Geographic Travel Producer Lyndsay Smith that will have you shooting for the stars with your content marketing planning for 2017.
Enjoy a podcast with Lyndsay, as well as a list of key takeaways that you can start implementing today.
8 Content Marketing Mistakes to Avoid in the New Year… and Always
By Karrie Sundbom
We’ve covered the playing field recently on what to do in 2017 to have a killer content marketing year, but what should you be looking to avoid? Karrie Sundbom interviewed top marketers about what not to do in 2017.
Ardath Albee of Marketing Interactions shares a tip for how to make the most of one piece of content:
Content is an asset. Using it once and then relegating it to a resource list page on the corporate website is a shame. Marketers will benefit tremendously by embracing the Rule of 5. This means that for every piece of content developed, there should be five uses, applications, or reinvention options. Turn a webinar into a white paper. Then break the white paper into a series of articles and blog posts and connect them via hyperlinks. Take one topic and develop five different angles to approach it, creating five different formats of content.
Think about how a long form video could become a series of clips for social media, or how a clip could become a GIF. Make sure you have easy access to your archived photos and videos so you can use them to create something new.
For example, we made this GIF out a clip out of a clip from an Instagram video ad, then shared it in a behind the scenes blog post about how to produce your own Instagram ad:
In Case You Missed It
Here on the Libris blog, we shared some tips from Super Bowl 51, an insider’s guide to South by Southwest and more!
- 5 Marketing Takeaways from Super Bowl 51
- Dive into Metadata: Visual Content Workflow with the National Aquarium
- The Ultimate Guide to SXSW 2017 for Creatives and Content Marketers
Cover photo by Dani Maczynski.