Video is catching everyone’s attention. 79% of marketers say the importance of video will increase in the future.
But moving into video marketing can be challenging. You might be wondering, where do I start with video? What if my team doesn’t have the right equipment? How do I know what works and what doesn’t?
Here’s the good news: getting started with video doesn’t have to be overwhelming. We all carry a tool for making videos in our pockets every day! Shooting video on your iPhone is a great way to get your feet wet with video marketing. If you wanted to shoot some amazing looking videos even with just your smartphone, consider doing some online Film School courses. They can teach beyond the basics and get you ready to create some compelling video content for your business.
While iPhone videos aren’t a fit for every channel (like the homepage of your website), they can be great for social media or on your blog. Most importantly, they can be turned around quickly and easily, allowing you to engage audiences in the moment and test what video stories work well for your brand with little time investment. After doing it for a while you might want to invest in a smartphone gimbal, these can keep iPhone steady while you shoot videos producing smoother footage. If you’d like to learn more about a smartphone gimbal check out this selection at Coolest Gadgets, they have great gadget guides for men on their site. You don’t have to break the bank to better tell your stories with an iPhone and a smartphone gimbal.
This video was shot entirely on my iPhone for a post in our Union Square experiential marketing series, Behind the Scenes at Team Kellogg’s #GetsMeStarted Olympic Campaign Launch.
Take for example our Union Square experiential marketing series, where we cover events hosted by brands right outside our office in New York City. These events are packed with innovative visual storytelling experiments, like social media vending machines, GIF photo booths and selfie pancakes – a perfect fit for the Libris blog.
Typically, I shoot these stories with the camera I have on me when I walk by the events – my iPhone. Then, I use the Libris mobile uploader app to send the clips straight into my team’s visual media library. When I get back to my desk, I download the clips and quickly edit together a package in Adobe Premiere. I write up a post to compliment the video package and add any context I didn’t capture visually. That same afternoon, I publish the post and share on social media so I can join the conversation online before the buzz around the event has faded.
If you are using your iPhone for videos and photographs, you will want to make sure you regularly back it up so that you don’t ever find yourself in the situation of having lost everything on your phone. This is where EaseUS MobiMover comes in. According to KubaDownload.com, who offer EaseUS MobiMover for free, EaseUS MobiMover is “the best software to backup your iPhone on Windows and macOS. The program is extremely easy to use and it offers the option to backup your iOS device, and transfer data Phone to PC, PC to Phone, and also Phone to Phone”.
In a recent post for Content Marketing Institute, we shared three tips for producing videos on your phone in a flash. Check it out to see how you can produce quick and effective video content with your phone. Then, be sure to share your own tips and examples with @getlibris, @cmicontent and #cmworld!
