A Crazy Idea “In my drafts for Twitter, I always have crazy ideas,” says Julian Valentin, Assistant Director of Digital Media and Publication for the Colorado Rockies. During a recent snow storm, one of those crazy ideas created a sensation on Twitter for baseball fans across the country. Sitting in Julian’s drafts was a photo of Rockies pitcher Mike Dunn holding a snowball with the caption, “Snowball fight anyone?” Snowball fight anyone? pic.twitter.com/ETMaOJCJ6A — Colorado Rockies (@Rockies) January 5, 2017 “Initially it was going to be sort of a rhetorical

Travelers are turning to social media for inspiration – to get ideas for where to travel, where to stay and where to eat. If you want to build a cutting edge social media strategy and make sure your channels are sources of inspiration for your customers, you’re going to need fresh sources of inspiration, too. As we conducted research for our report, The Lifecycle of Visual Assets in Hospitality and Travel, we asked hundreds of hospitality and travel professionals from hotels, destinations, suppliers, agencies and travel organizations which brands they

College football fans are buzzing about the 2017 College Football Playoff National Championship – but they’re not the only ones. Brands, the competing teams and the College Football Playoff itself are getting in on the action. Let’s dive into the buzz to see what we can learn from the 2017 College Football Playoff on social media. 1. The Teams Alabama may be the reigning champion on the field at this year’s repeat matchup with Clemson, but the Tigers set the standard for scoring on social media. Pete Thamel’s piece for

The Libris team is traveling to events across the country this year and we hope to meet you along the way! Check out our list of 2017 events below and be sure to stop by our booth or check out one of our out-of-conference events (like our photo walk in Minneapolis for DMAI or our epic photo bike ride through Downtown Memphis for HighEdWeb in 2016). These are just the events we’ve got planned for the first six months of the year, so be sure to check back in as

Spotting wildlife in Denali National Park, cruising Prince William Sound, flying over glaciers in float planes, meeting sled dogs training for the Iditarod – not what you picture when you think of a conference? The Adventure Travel World Summit is no ordinary conference. The annual gathering hosted by the Adventure Travel Trade Association (ATTA) is a chance for ATTA members to network and learn how to better run their businesses – all through their shared love of adventure travel. During the 2016 Summit, the ATTA team needed an easy way

Travel brands are using visual content to catch the eyes of potential travelers across platforms. The right photos and videos can tell an aspirational story about your destination in seconds and convince your audience to book a trip. But how can destination marketing organizations, hotels, attractions and other travel brands harness the power of first-hand, authentic content shared by real travelers on social media? Research shows 47% of hospitality and travel brands are using user-generated content (UGC) in their communications. Now, with Libris and CrowdRiff, you can streamline how you

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