When VisitNorway challenged several agencies to come up with a big idea for a summer campaign, one pitch stood out right away. “We all laughed out loud when we saw the presentation,” says Beate Gran, Digital Media Manager for VisitNorway New York. “It was something that we all really felt immediately – we all had the same gut feeling.” The pitch? #SheepWithAView – a chance to explore Norway through the eyes of the country’s sheep. The pitch by creative agency mr.h honed in on a quirky phenomenon in Norwegian culture.
Visual storytelling is becoming increasingly important across industries. Brands like Applegate Natural & Organic Meats are using photos on social media to drive sales. Colleges and universities like Bates College are using visual content to engage students, alumni and staff. Nonprofits like the Global Heritage Fund are using images to demonstrate impact and increase donations. Destination marketing organizations like Visit Greenland are using visual content to shape travelers’ perceptions. Pro sports teams like the Sacramento Kings are using visual storytelling to share announcements and build a strong brand. Even Morton
New research shows visual storytelling is becoming increasingly important and pervasive in the hospitality and travel industry, but many brands are held back by the inflexible systems they use to organize and access visual assets. Libris and the Hospitality Sales & Marketing Association (HSMAI) surveyed a total of 210 hospitality and travel professionals representing hotels, destinations, suppliers, agencies, and travel organizations to produce this special report, The Lifecycle of Visual Assets in Hospitality and Travel. The report offers a clear picture of how hospitality and travel professionals source, share, access,
This Thanksgiving, we’re grateful for our clients. In case you missed it, last week on the Libris blog we shared the 16 best digital asset management case studies of 2016. These stories highlight our clients’ incredible work this year, and we’re thankful they took us along for the ride. Our clients are trailblazers in visual storytelling, forward-thinkers in visual asset management, and all around nice people. We love seeing Libris through your eyes. How can we not feel all warm and fuzzy when we see comments like this one? We
Digital asset management (DAM) can change your life. It can save you time, save your coworkers time, help you cut costs, reduce headaches brought on by hard drives and frustrating folder structures, and give you the chance to take advantage of every PR and social media opportunity before your story is old news. DAM… we love talking about DAM. This year on the Libris blog, we’ve gone over how to get your visual media library up and running with DAM expert Peter Krogh, discussed the differences between professional DAM systems
How can a brand use social media to drive sales? For Applegate Natural & Organic Meats, it’s all about sharing the right photo. The brand’s social channels are a classic example of show don’t tell. I could tell you about a mouth watering ice cream sandwich recipe that manages to combine peanut butter cookies, bacon and bananas, and that might just peak your interest. But if I showed you a photo of that ice cream sandwich, I have a feeling you’d say something along the lines of, “I’ve gotta try
Video is catching everyone’s attention. 79% of marketers say the importance of video will increase in the future. But moving into video marketing can be challenging. You might be wondering, where do I start with video? What if my team doesn’t have the right equipment? How do I know what works and what doesn’t? Here’s the good news: getting started with video doesn’t have to be overwhelming. We all carry a tool for making videos in our pockets every day! Shooting video on your iPhone is a great way to
This post was co-authored by Bitly Senior Content & Community Manager Denise Chan and Libris by PhotoShelter Content Marketing Manager Kristin Twiford. Your brand’s audience has an insatiable appetite for visual content, and your team needs to source and share photos constantly to keep up. Cutting out steps from your workflow can help you engage more fans in less time. In this post, which was originally published over on the Bitly blog, we’re teaming up with Bitly to share six steps for a fast, streamlined photography workflow. Let’s get started!
It’s almost the most wonderful time of the year – holiday marketing season! Yes, I know Charlie Brown would throw his hands up at me and say, “Good grief.” But brands are stepping up their holiday marketing game, sharing moving messages of love and warmth, experimenting with exciting new formats, and providing value for their audiences. Is your brand ready to wow your crowd with a powerful end of the year marketing message? Check out these 12 tips and examples to inspire your holiday visual content marketing! 1. Focus on
It can be hard to know what may be important in coming years. Should you save a photo or video that seems unimportant now, just in case you need it later? An example from the upcoming election illustrates why the answer is “yes.” The B-Roll audio from a short Access Hollywood segment from 2005 has become a major inflection point in the 2016 election. (And note, even if you’re a Donald Trump fan, you have to admit that the audio has become important.) It would have been nearly impossible to